News  Agriculture  Crops  USDA

New USDA ‘Product of USA’ Label Helps Consumers Shop ‘America First’ and Support U.S. Farmers with Confidence

USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.

April 09, 2026 02:19 PM • 
Marion Kirkpatrick, RFD NEWS STAFF
hamburger usa flag_mcool made in usa beef labeling_Photo By weyo via AdobeStock_210271842.jpg

Photo by weyo via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is working to promote its updated “Product of USA” label, aiming to provide greater clarity for consumers looking to identify products that are truly made in America.

USDA Undersecretary Dr. Mindy Brashears joined us on Thursday’s Market Day Report with an update on the department’s efforts.

In her interview with RFD NEWS, Brashears explains the need for the updated label and addresses confusion surrounding previous labeling standards. She also outlines what went into developing the new guidelines and how they are designed to improve transparency. She highlights the benefits the updated label brings to both consumers and producers, along with the process required to obtain and use the designation.

Brashears also discusses additional food safety priorities for the administration and shares insight into her background growing up on a family farm and her experience in agriculture.

Related Stories
0G4A9553.jpg
Firm to Farm
Firm to Farm: Strategies for Curing Title Defects in Agricultural Land Transactions
Curing title defects in an agricultural context requires a blend of traditional real estate law and a deep understanding of rural land use history.
March 27, 2026 02:04 PM
 · 
Roger A. McEowen
Angus cattle grazing
Markets
Cash Cattle Prices Slip As Beef Demand Strengthens
Strong beef demand is offsetting weaker cash cattle.
March 27, 2026 08:00 AM
 · 
Tony St. James
shipping containers on a dock
Rural Money
Iran Conflict Drives Volatility in Crop Margins Outlook
Brooks York with AgriSompo addresses how current market conditions and risk management are impacted by volatility in the Middle East, and considerations for farmers in the spring planting season.
March 26, 2026 02:57 PM
 · 
Tony St. James
usda building_Photo by Chad via Adobe Stock.jpg
USDA
USDA Cuts $300M Biden-Era Program for First-Time Farmers, Citing ‘Abuse of Federal Funds’
The Biden Administration launched the Increasing Land, Capital, and Market Access (ILCMA) program in 2023 to help underserved farmers facing barriers to land ownership.
March 26, 2026 02:20 PM
 · 
Marion Kirkpatrick
Gail_Starkweather_10_22_15_USA_IA_Starkweather_Farm_033.jpg
Rural Money
Rural Money: Farm Economy Weakens As Income Pressures Persist
Farm CPA Paul Neiffer provided guidance on navigating the R&D tax credit, emphasizing record-keeping, eligibility, and maximizing potential savings as crop margins remain the key pressure point for farmers.
March 26, 2026 12:29 PM
 · 
Tony St. James
hamburger usa flag_mcool made in usa beef labeling_Photo By weyo via AdobeStock_210271842.jpg
USDA
U.S. Cattlemen Praise USDA Expansion of ‘Product of USA’ Label Awareness Campaign
Justin Tupper with the U.S. Cattlemen’s Association joins us to discuss the USDA’s voluntary labeling updates, industry priorities, and the outlook for U.S. cattle producers.
March 26, 2026 12:26 PM
 · 
Tony St. James
Load More

Beef Industry Concerns
Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

eSwxYgsX.jpg
Rural Health Matters
Rural Health Matters: Parkinson’s Disease
On this week’s Rural Health Matters, Dr. Jeffrey Gold raises awareness about Parkinson’s disease, shares insights on early detection, and offers guidance for patients and families in rural communities.
March 31, 2026 02:53 PM
 · 
Marion Kirkpatrick
OGdpRnSC.jpg
Weather News
Nebraska Farm Bureau: Wildfires Take Mental and Physical Toll on Ranchers Facing Tough Recovery
Nebraska Farm Bureau President Mark McHargue joined us to discuss wildfire recovery efforts in the state, impacts to agriculture, and conditions heading into the spring planting season.
March 31, 2026 02:26 PM
 · 
Marion Kirkpatrick
corn grain silo stock photo_input costs and producer inflation_adobe stock.png
Crops
Grain Stocks Increase Across Corn, Soybeans, and Wheat
USDA’s Quarterly Grain Stocks report shows increased supplies across all major commodities, with corn, soybeans, and wheat stocks all rising compared to a year ago. Lewis Williamson with HTS Commodities discusses producer and market sentiment ahead of the key report.
March 31, 2026 12:17 PM
 · 
Marion Kirkpatrick
Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg
Crops
Less Corn, More Soybeans in 2026 Plantings Outlook
Acre shifts reflect margins, costs, and market opportunities.
March 31, 2026 12:15 PM
 · 
Tony St. James
TcSzZSHn.jpg
Business
SBA’s Grocery Guarantee Program Offers 90% Loan Guarantee to Boost Farm Capital and Lower Costs
SBA Administrator Kelly Loeffler breaks down the Grocery Guarantee Program, its goals for expanding farmer access to capital, and its potential impact on food production and prices.
March 31, 2026 11:36 AM
 · 
Marion Kirkpatrick
P8KvvnYv.jpg
Feel Good Stories
Meet Cattle Producer Scott Porter — Kentucky Farm Bureau’s Farmer of the Year!
Cattle farmer Scott Porter, Kentucky Farm Bureau’s 2025 Farmer of the Year, discusses his commitment to mentorship and the importance of strengthening the future of agriculture.
March 30, 2026 03:22 PM
 · 
Marion Kirkpatrick
Load More
Agriculture Shows
CLAAS-OutsideCorporateBuilding_1920x1080.jpg
TopCrop_CombineWLogo_1920x1080.jpg
ChampionsOfRuralAmerica_Header-v01b_1920x1080.jpg
FarmTraveler_HdrGrphcWNewCropLogo_1920x1080.jpg
CLAAS: Made for More
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
Top Crop
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.