Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Rob and Emily Sharkey discuss new episodes, finding guests and what keeps the show going.
On Champions of Rural America, Western Caucus Chairman U.S. Rep. Celeste Maloy highlights how proactive wildfire prevention, forest management, and healthy public lands are vital for protecting western ranchers.
The Young Farmers & Ranchers Achievement Award finalists says pecans have helped diversify the operation beyond traditional row crops.
A streamlined packing operation helps deliver fresh summer produce just hours after harvest.