Northwest cherry growers are hoping to continue last year’s success this year.
“From a consumer standpoint, I think we presented everything we possibly could,” said BJ Thurlby. “We had great fruit. We had the right price on it, and then because California was normal timing last year, we ended up with some big cherry displays over Memorial Day, which was before we even started. A lot of those cherry displays stayed right up front, and that had a very positive impact on the season overall.”
Thurlby says the sweet spot for price is between $4 and $5. As far as marketing is concerned, he says it is not as easy as marketing other fruits, like apples, which often get more shelf space.
Related Stories
Aimee Bissell discusses Iowa planting progress, weather conditions, fertilizer costs, and concerns over early crop development.
The fifth-generation operation continues balancing family tradition with a focus on growth and sustainability.
Waylon NeSmith says continuing the operation is a way to carry on the lessons and legacy his father left behind.
Ohio farmer Chris Gibbs joins us to discuss planting progress, weather conditions, and how geopolitical tensions are clouding his growing season outlook as input concerns continue to escalate.
Turner built one of the nation’s largest private land holdings while becoming a major force in bison ranching and conservation.
Industry leaders say overseas markets remain critical as USDA pushes for broader export opportunities.
