Oregon Producers Push for Improvement in Regional Food Systems

Consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.

JACKSONVILLE, Ore. (RFD-TV) — As American farmers continue to feel the effects of international trade policy, one Oregon producer is pushing for greater access to local markets by advocating for the development of regional food systems.

Jagger, an Oregon farmer, says that while today’s supply chain is largely controlled by major players for the sake of efficiency, local and regional supply chains could offer more resilience during disruptions.

“Because so much of the supply chain is controlled by the majors, and I understand why from an efficiency standpoint,” Jagger said in an interview with AgInfo.net. “But I like thinking about things in terms that individuals can affect. I’ve been trying to think about what that would look like in our region—if we could start building a supply chain that is more resilient to hiccups in the greater system.”

Jagger has already started experimenting with a hub model on his own farm, connecting local producers to identify gaps in the regional market and find solutions together.

“I’ve been loosely running kind of a food hub here off the farm—just really loosely trying to see what’s out there with my local farmers,” he said. “And then I’ve been reaching out to farmers in other regions of the state and saying, ‘What is missing from your region, and what could we all do to plug in together and make things better for everyone?’”

Jagger says consumer demand for regional food systems is strong, but the challenge lies in scaling production and infrastructure to meet that growing need.

Related Stories
Today in Wyoming, Rural Media Group’s late founder, Patrick Gottsch, will be inducted into the Cheyenne Frontier Days Hall of Fame! The rodeo’s CEO, Tom Hirsing, joined us to share why Patrick is so deserving of this honor.
The amendments affect BLM lands in several Western states. Comments on the Sage grouse proposals can be made to the BLM National NEPA Register until Oct. 3.
A slimmed-down Farm Bill is back on the table in Washington, with lawmakers pushing for a deal by Fall 2025. Sen. Jerry Moran of Kansas weighs in with his outlook.
FarmHER Kait Thornton joined us on Thursday on the Market Day Report to talk about the podcast episode, her family orchard’s 100th anniversary + more!

LATEST STORIES BY THIS AUTHOR:

Wayne Cockrell with the Texas and Southwestern Cattle Raisers Association joined us to discuss preparedness, producer awareness, and the industry’s response to New World screwworm concerns.
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
From meatpacking settlements to landmark NEPA rulings, Roger McEowen outlines the top legal developments in 2025 that will shape agriculture in the years ahead.
Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
Corn growers are turning to ethanol, E15 expansion, and export markets to help absorb record supplies and stabilize prices. Farm leaders discuss low-carbon ethanol demand, flex-fuel vehicle challenges, input costs, and the role of USMCA as producers look for market relief in the year ahead.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.