Rural Media Group Founder and President, Patrick Gottsch won the prestigious Resistol Man of the Year award this week during the 2022 NFR.
The award is given to individuals each year who commit their time and effort to promote the western way of life and western culture.
Past recipients of the Resistol Man of the Year include Bob Tallman, country music singer-songwriter Cody Johnson, and GRAMMY Award-winning legend George Strait.
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Farmers display a unique optimism — planting with the expectation that weather, basis, and prices will improve by harvest — asserting that the profession is an identity, not just a job.
Imported lean beef continues to play a critical role in U.S. hamburger and ground-beef production, with any added volume from Argentina serving as a supplement — not a market overhaul.
Margin Protection and the new MCO add county-level margin tools — with earlier price discovery, input cost triggers, and high subsidy rates — to complement on-farm risk plans for 2026.
For aging operators and their rural neighbors, staying socially engaged is a practical strategy to preserve decision-making capacity and farm vitality.
