‘Plant Not Plastic:' USDA Cotton Plan Targets Demand and Manufacturing Losses

USDA will elevate its “Plant Not Plastic” initiative and promote American cotton over synthetic fibers.

Cotton Plant. Cotton picker working in a large cotton field_Photo by MagioreStockStudio via Adobe Stock.jpg

Photo by MagioreStockStudio via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is launching a new Great American Cotton Plan to improve cotton demand, rebuild textile manufacturing, and address years of financial pressure on growers.

The department says cotton producers face a fifth straight year of negative returns, with projected losses of about $2.6 billion across 9 million planted acres. USDA also says the number of U.S. cotton gins has fallen from 2,254 in 1980 to 446.

The plan includes four main areas: promoting domestic cotton use, increasing domestic demand and production, improving trade, and protecting growers from risk.

USDA will elevate its “Plant Not Plastic” initiative, promote American cotton over synthetic fibers, prioritize cotton processors through Rural Development loans, and increase textile mill assistance from 3 cents to 5 cents per pound.

The department also points to trade work with Indonesia and Bangladesh, expanded insurance tools, and a higher seed cotton reference price beginning this fall.

Farm-Level Takeaway: USDA’s cotton plan aims to rebuild demand, expand markets, and support growers facing sustained losses.
Tony St. James, RFD News Markets Specialist
Related Stories
National security concerns are being weighed alongside economic opportunities and private property rights.
The REAP Program provides guaranteed loan and grant funding to agricultural producers and rural small businesses for energy systems or to make energy efficiency improvements
Creighton University’s Rural Mainstreet Index finds that higher input costs and tariffs are pressuring farm income, equipment sales, and the rural economy.
CoBank research shows that higher butterfat and protein levels can add hundreds of dollars per cow in dairy revenue as milk components become more important to profitability.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Foreign subsidies, tariffs, and market controls continue to shape global sugar competition facing U.S. growers.
Drought Harvest Livestock Pressures Shape State Agriculture Nationwide
Weekly ethanol output fell to its lowest level since January as inventories continued to decline.
Winning bids averaged about $1.3 million as demand for 2027 grain rail capacity increased.
Rising Treasury yields could keep farm borrowing costs elevated heading into 2027.
USDA reported 2.10 billion bushels of corn on hand, well above trade expectations.