A growing number of consumers want to know where their protein comes from and want more transparency when it comes to how animals are raised.
Merck Animal Health released a first-of-its-kind survey revealing two-thirds of respondents say transparency is very important. Health and nutrition topped the list as to why. The study also showed 86 percent of consumers want to see traceability, and more than 50 percent say they were willing to pay a 5 percent premium for transparency on the label.
However, price still remains the top concern when it comes to pork buying habits.
Midan Marketing Research found 46 percent of consumers say price is the most important factor at retail, and 61 percent consider price the most important factor when cooking at home. The firm says the results are not that surprising, especially in light of inflation, and says being transparent on the quality will help influence those transactions. The survey went out to 1,000 U.S. pork consumers to rank 29 possible attributes.
