Pork Industry Looks to Build Stronger Consumer Demand

Economist Lee Schulz says developing new markets while maintaining existing ones can help support the industry.

AMES, Iowa (RFD-TV) — The National Pork Board is working to increase demand for U.S. pork, though building that demand remains a challenge.

Economist Lee Schulz with EA Risk says understanding those challenges is important for the industry’s competitiveness.

“You need to build that portfolio that does provide some resiliency. When we see global macroeconomic conditions provide headwinds, you have some markets that are able to hold up, while other markets are maybe challenged a little bit. Also realizing that we have both customary markets that we continue to grow over time and continue to be a large contributor to the export profile, but also we have emerging markets, so it’s very important to really nurture all of those relationships to grow those markets and maintain those markets.”

With USDA forecasting relatively flat U.S. pork production this year and next, Schulz says stronger demand will be needed to help improve prices.

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Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD-TV and is represented by multiple talent agencies in Nashville and Chicago.


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