LINCOLN, Neb. (RFD-TV) — Soybean harvest is nearly complete, but discoloration is creating challenges for growers following an otherwise productive season.
Heather Ramsey with the ARC Group says soybean color can be part of export agreements, making appearance an important factor for international buyers.
“When you look at shipping a whole bean to export, one of the things that can be private treaty agreement is color. And so people buy with their eyes. I was telling a customer the other day, he was like, that seems silly to me. I said, well, wait a second. When you go to the grocery store, don’t you buy with your eyes? That’s part of it. You can very easily get things discounted at the grocery store. If you go there and something doesn’t look right, seem right, you can take that to the register and get a small little discount on it.”
Despite those concerns, Ramsey says strong production, solid cash prices and export demand are helping support the soybean market.
