Potatoes are another heart-healthy food grown across rural America. Industry leaders are preparing for another good year.
“2025 looks good. We have a lot of great programs that we have in the market and will continue to have in-market to reach these audiences. The food service has lagged since the COVID period or since the pandemic period, but we’ve some indications that it’s coming back. Consumers are eating out more,” said Kim Brashears.
Exports are another big part of their outlook. Values reached a record $2.3 billion last year, with Mexico as a large buyer.
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Expect firm demand for dependable HRS and SW, steady movement in HRW, more sorting on SRW, and selective bids on durum until full milling results are released.
