After years of battling misinformation, the potato industry is turning to AI for help. Experts say this new tool is helping them set the record straight, and the results already look promising.
“Right now, it’s working on Twitter, but we’re now expanding that out to other platforms as well,” explains Blair Richardson, President and CEO of Potatoes USA. “And we’ll be looking at Reddit, Instagram, Facebook initially, and then over time, even more. So, right now it’s all in a test stage. So, it’s pulling the data in and gives us examples of responses that it would generate.”
Richardson says creating innovative technology and upkeep are two separate costs, but in the long run, they will be well worth the upfront expenses.
“The initial investment is about half a million dollars,” Richardson said. “You know, once it’s created, there’s an ongoing operational cost to collect the data and pay for the computational power that is used to run the system. I mean, that is around $ 75,000 to $100,000 a year. So, as time goes on, you know, that’s less than the cost of a communications specialist in today’s world. And I think that it will be an exponential return on investment that we keep generating over many years.”
Dividing up a family farming operation can be challenging, especially for children who may not want to become farmers themselves.
September 29, 2025 01:24 PM
·
RFD-TV Farm Legal and Taxation expert Roger McEowen joined us Friday to break down the executive order and what it means for farmers and ranchers.
September 26, 2025 02:47 PM
·
The ag machinery leader is betting that, by throwing the weight of their established brand behind this cutting-edge technology, more producers will be motivated to adopt it sooner rather than later.
September 25, 2025 03:30 PM
UNL Animal Science Ph.D candidate Anna Kobza joined us on Tuesday’s
Market Day Report to share her agriculture story and tips for other producers hoping to share their ag stories online or with the media.
September 23, 2025 03:24 PM
·
While symbolic, the WTO’s youth hackathon reflects growing calls for creative approaches to food trade and security, with potential implications for reducing losses, expanding biofuel markets, and stabilizing grain flows.
September 19, 2025 03:08 PM
·
The 2022 Census of Agriculture revealed a more than 30% decrease in U.S. dairy farms since 2017. The shrinking industry is now uniting to advocate for itself while also adopting technology to reduce operational strain.
September 10, 2025 12:55 PM
·
