Sponsored Content

ProtectHer: The Weight We Carry

Premieres Wednesday, June 10 on RFD-TV
7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT

Sponsored by
MEMORIAL DAY MUSIC MARATHON (1) copy 1.png

NASHVILLE, Tenn. (RFD-TV) — Mental health in agriculture takes center stage in a new RFD-TV special, “ProtectHER: The Weight We Carry,” hosted by FarmHER + RanchHER host Kirbe Schnoor.

The hour-long special focuses on the emotional challenges facing farmers and ranchers, including stress, isolation, uncertainty, and the pressures that often come with life in agriculture. Through conversations with advocates and leaders connected to the ag community, the program aims to continue an important discussion about mental wellness in rural America.

Guests featured in the special include Jessica Cabrera, the American Farm Bureau’s Managing Director, Member Engagement, and the Farm State of Mind initiative; Jeff Winton, Founder and Chairman of Rural Minds; and Rupa Mehta, creator and producer of Perfect Sundays and founder of NaliniKIDS.

Throughout the program, Schnoor and her guests discuss the stigma surrounding mental health in agriculture, the importance of community connection, and resources available to farm and ranch families. The special also highlights how organizations and individuals are working to ensure no one in agriculture feels alone.

The special is part of the ProtectHer initiative, led by FarmHER + RanchHER in partnership with Nationwide, which focuses on safety topics impacting rural families and agricultural communities.

For more information and resources, visit FarmStateofMind.org, RuralMinds.org, NaliniKids.org, and PerfectSundaysTV.com.

Watch the special when it premieres on Wednesday, June 10, at 7:30 PM ET only on RFD-TV. You can also stream the special with your annual subscription to RFDTV+

Related Stories
Connected Nation data scientist David Nunnally says reliable internet, devices, and digital literacy connect rural residents to healthcare services and information, making broadband vital to state investments in rural healthcare.
Made Here, a national TV series developed and presented by the Industrial Solutions Network, showcases American manufacturing and the people, companies, partnerships, and communities shaping local economies and the industry’s future.
Dr. Jeffrey Gold discussed the differences between Type 1 and Type 2 diabetes and ways to manage the disease.
Golden Hour Ranch | Utah

Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

RealAg Radio’s Lyndsey Smith says Canada’s budget extends farm succession tax breaks and expands ownership-transfer options, even though it excludes agriculture and forestry from the growth incentives offered to others.
Final grazing regulations from the Bureau of Land Management could reshape permit administration and land access for western ranchers for years to come.
New federal grazing policies could give western ranchers greater access to available forage.
Dow Jones Energy says 2026 diesel price spikes are driven primarily by limited refining capacity and limited middle-distillate availability.
Federal efforts to strengthen domestic mineral production are helping revive mines across the western U.S.
Farm CPA Paul Neiffer says estate tax exemption benefits could become targets for future tax reform if political control shifts again after 2028.
Superior Livestock’s Ralph Wade says they continue to see active marketing opportunities, with buyers placing value on cattle backed by strong genetics and health programs.
Harrison Pittman, director of the University of Arkansas’ National Agricultural Law Center, says Chapter 12 helps eligible family farms restructure debt and keep operating. Producers should understand their finances and seek professional guidance before a crisis.
Dr. Joana Colussi of Purdue’s agricultural economics department says farmers feel near-term financial relief but remain cautious about the months ahead.
Japan’s aging farming population and reliance on imported food remain major drivers of demand for U.S. agricultural exports.
Strong beef demand supports cattle values, but shrinking cash trade is changing how producers receive regional price information.
The September increase comes as federal officials move forward with an $8 billion Harvest Fuel Relief effort, although payment formulas and eligibility details remain pending.