HUDSON OAKS, TEXAS (RFD-TV) — Cattle markets are working through some price pressure as the fall run continues, but demand for quality genetics and cattle with established health protocols remains an important part of the marketplace.
Ralph Wade, world champion auctioneer and representative for Superior Livestock Auction, joined Market Day Report to discuss the latest auction activity, marketing opportunities for producers and the strength of the purebred cattle market.
Superior Livestock Markets More Than 35,000 Head
In his conversation with RFD-TV’s Tony St. James, Wade said Superior Livestock had more than 35,000 head of cattle on offer during its latest video auction.
He acknowledged pressure in the feeder cattle market, saying prices have moved lower as the market searches for a level.
“I think, at this point, we’re seeing this feeder market seek its level,” Wade said.
Although the market’s direction remains uncertain, he said the auction continues to see active marketing from producers across the country.
Marketing Strategies Matter in a Changing Market
Wade said one advantage of marketing through Superior Livestock is the opportunity to sell cattle in advance and evaluate market opportunities for future delivery.
He encouraged producers to stay consistent with their cattle programs, particularly when it comes to genetics and herd health.
Wade said buyers are showing strength for cattle backed by established genetic programs and health protocols, giving producers another reason to maintain those investments.
He added that Superior’s marketing platform connects sellers with buyers looking for cattle that offer added value through those programs.
Purebred Market Shows Strong Demand
While feeder cattle markets are working through price pressure, Wade described the purebred bull and female market as particularly active.
He said commercial cattle producers continue looking for quality genetics to improve their herds, recognizing the importance of adding pounds and production potential.
Superior’s Purebred Division works with seedstock producers and established ranches across the country to broadcast bull and female sales, allowing buyers to watch and bid online.
Wade said demand for quality genetics has remained strong through the summer and into the fall sale season.
Upcoming Purebred Sales
Wade highlighted several upcoming offerings through Superior’s Purebred Division, including:
- November 5: Memory Ranches Annual Bull Sale
- November 7: 30th Annual Southern Showcase Sale, Star Creek Angus Ranch’s 11th Annual Bull and Female Sale, and Cason’s Pride and Joy Simmentals’ Elite Female Sale
- November 10: Wilks Ranch Annual Bull Sale
- November 23: Gardiner Angus Ranch’s 24th Annual Profit Proven Commercial Angus Female Sale
Producers can watch and participate in the sales through the company’s website.
LEARN MORE: superiorlivestock.com
