RanchHer showcases women leading the beef industry at NCBA CattleCon panel

RanchHer celebrated the invaluable contributions women leading the beef industry at their panel, “Your Path to Becoming a RanchHer,” Friday at NCBA CattleCon.

In a showcase of resilience, innovation, and passion, RanchHer brought together cattlewomen from across the nation to celebrate the invaluable contributions of three special women in the industry at their panel on Friday afternoon, “Your Path to Becoming a RanchHer,” at NCBA Cattle Conference in Orlando, Florida.

One of the panelist at the event, Brandi Buzzard, a first-generation rancher and prominent advocate for agriculture. Buzzard spoke with RanchHer host Janie Johnson this week to share her story and explain what it means to her to be called “the definition of a RanchHer.” Buzzard’s dedication to issues such as conservation, beef sustainability, and nutrition resonated deeply with attendees, underscoring the vital role of grassroots advocacy in shaping agricultural policy.

Though she describes herself as a first-generation rancher, her background in a hobby ranch provided a foundation for her eventual leap into full-fledged ranching alongside her husband. Their shared passion for the beef industry led them to acquire their ranch in 2015 and dive into cattle production in 2016.

The transition from a hobby ranch to a full-time endeavor wasn’t without its challenges. Brandy likened the learning process to drinking from a fire hose, emphasizing the steep learning curve involved. Despite the hurdles, she and her husband have persevered, continually learning and adapting to the demands of ranching.

One of the recurring questions Brandy faces, especially from women in the industry, is about balancing her roles as a rancher and a mother. Her response reflects a pragmatic approach: prioritizing what matters most, recognizing that some aspects of life are like rubber balls that can bounce, while others, like her daughters and ranch, are glass balls that cannot afford to drop. This analogy underscores the importance of setting boundaries and focusing on what truly matters.

For Brandy, raising her daughters in the world of agriculture is about instilling values of independence and resilience. Drawing from her own experiences watching her mother navigate the challenges of rodeo life, she wants her daughters to grow up knowing they are capable of anything, regardless of gender. Her commitment to empowering her daughters is evident in their upbringing, where they are taught from a young age that girls can do anything, even the toughest tasks.

Brandy’s story resonates with many women in the industry, serving as a beacon of inspiration and empowerment. Her participation in discussions like the upcoming all-female panel at NCBA further underscores her role as a leader and advocate for women in agriculture. As she continues to navigate the complexities of ranching and motherhood, Brandy remains a testament to the strength and determination of women in agriculture.

Along with Buzzard, panel attendees also heard from Quincy Atwood, who manages operations for Specialty Risk Insurance in Missouri, and Macey Hurst, who co-owns an Angus operation with her mom and sister as well as works in agriculture marketing for Modern Litho.

Attendees left the conference inspired and empowered, recognizing the pivotal role women play in driving progress and sustainability within the agricultural sector. As the industry continues to evolve, events like the NCBA Cattle Conference serve as a platform for collaboration, education, and celebration of the diverse voices shaping the future of agriculture.

With women like Brandi Buzzard, Quincy Atwood, and Macey Hurst leading the charge, the future of agriculture shines bright with promise and possibility. As the conference drew to a close, attendees departed with a renewed sense of purpose and determination to propel the industry forward, united in their commitment to agricultural excellence and innovation.

Related Stories
Tight fed supplies shift margin risk to packers, strengthening cattle price leverage but increasing volatility.
Reduced winter placements indicate tighter fed cattle supplies and greater leverage during peak-demand months.
Retail pricing confirms tight cattle supplies and supports continued leverage for producers, reinforcing the need for disciplined risk management.
Wed, 1/21/26 – 7:30 PM ET
Dr. Rosslyn Biggs with the Oklahoma State University Center for Rural Veterinary Medicine shares insight into biosecurity, preparedness, and animal health concerns facing livestock producers as New World screwworm outbreaks continue in Mexico.
Seasonal boxed beef softness does not change the tight-supply outlook — leverage remains closer to the farm gate heading into 2026.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

National FFA Organization CEO Scott Stump shares the importance of Give FFA Day, how contributions support students, and why today is an opportunity for everyone to help invest in the future of agriculture.
East Tennessee Children’s Hospital officially becomes Dolly Parton Children’s Hospital, marking a new era of compassionate, world-class pediatric care in Tennessee.
USDA Farmer Bridge Assistance payments could begin this weekend as producers face tight margins, shifting acreage expectations, cattle herd contraction, and growing pressure for a stronger farm safety net.
Three junior heifer exhibitors continue their trek through the Texas Swing at the San Antonio Stock Show, balancing competition, friendship, and life on the road.
Lynn County 4-H students showcase robotics and STEM skills at the San Antonio Stock Show, highlighting how ag education programs are preparing the next generation in agritech.
University of Nebraska President Dr. Jeffrey Gold discusses lingering winter illnesses, shares strategies to boost immunity, and advises rural communities on when to seek medical care on Rural Health Matters.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.