ALBERTA, CANADA (RFD NEWS) — New research from Real Ag Studies shows growing interest among farmers and ranchers in boosting profitability through improved financial decision-making.
Shaun Haney, host of Real Ag Radio, joined us on Wednesday’s Market Day Report to discuss the findings.
In his interview with RFD NEWS, Haney explained that 75% of farmers surveyed believe 2026 will be a riskier season than last year, citing economic pressures and market uncertainty as key drivers of concern.
The survey also asked farmers whether improving financial decision-making is more important than technology adoption or government programs. Haney shared that a majority of respondents prioritized financial strategy, and he highlighted differences in responses among various farm types and regions.
With strong prospects for corn and soybean markets this year, these insights suggest farmers are looking to combine sound financial planning with favorable commodity opportunities to navigate risk and maximize profitability.
A disciplined, breakeven-based marketing plan helps protect margins and reduce risk, even when markets remain unpredictable.
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