NASHVILLE, TENN. (RFD NEWS) — Rising fuel prices are beginning to reshape how consumers spend, with ripple effects that can impact demand across the agricultural economy. New data from Prosper Insights & Analytics shows households are becoming more cautious, even as overall spending remains active.
Consumer confidence dropped to 38.4 percent in April, down from the previous month, signaling growing concern about economic conditions. At the same time, nearly 60 percent of consumers reported noticing higher gasoline prices — a sharp jump from March — prompting more households to adjust their budgets.
Farm-Level Takeaway: Fuel costs are shaping food and demand patterns.
Tony St. James, RFD News Markets Specialist
That shift is showing up in behavior. About 36.5 percent of consumers say they plan to drive less, while a growing share report cutting back on grocery spending. Fewer households now say fuel prices have no impact on their spending, highlighting how energy costs are influencing day-to-day decisions.
Despite that pressure, demand has not collapsed. Spending plans remain relatively steady, with stronger interest in housing, vehicles, and home improvements offsetting softer travel demand.
Iowa Secretary of Agriculture Mike Naig discusses market conditions, policy priorities, and his outlook for agriculture moving forward.
January 15, 2026 01:36 PM
·
Congressman Dusty Johnson of South Dakota joined us to discuss key ag policy developments and his outlook for agriculture in 2026.
January 15, 2026 12:51 PM
·
House Agriculture Committee Democrats are calling for action on the Farm and Family Relief Act, warning that proposed SNAP cost shifts to states could reduce food assistance for low-income families amid ongoing tariffs and trade disruptions that continue to strain U.S. farmers.
January 15, 2026 12:30 PM
·
Record ethanol production and improving blending demand continue to support corn usage despite rising short-term inventories.
January 15, 2026 11:47 AM
·
Tight beef cow supplies and steady demand point to continued record-level cull cow prices in 2026.
January 15, 2026 11:23 AM
·
A high-stakes legal case in a South Dakota federal court concerning misleading country-of-origin labeling (MCOOL), such as “Product of the USA,” on food products, will significantly impact U.S. agricultural policy for years to come.
January 14, 2026 09:00 AM
·
