Rural Health Matters: Staying Ahead of Cold and Flu Season

As flu season closes in, Dr. Gold outlines the steps to take when you get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

LINCOLN, Neb. (RFD-TV) — As colder weather sets in, cold and flu cases are expected to rise across the country. On this week’s Rural Health Matters segment on Market Day Report, we turned to the experts at the University of Nebraska to learn how to prepare for the season and protect ourselves and our families.

Dr. Jeffrey Gold, President of the University of Nebraska, joined RFD-TV News to share what to expect in the months ahead and the best ways to prevent illness. He noted that while cold and flu season follows a familiar pattern each year, early preparation is key to minimizing the spread and reducing the severity of infections.

In his interview, Dr. Gold emphasized the importance of prevention, from simple steps such as frequent hand washing and avoiding close contact with sick individuals to staying up to date on vaccinations. He also addressed the flu shot specifically, urging those who are eligible to get vaccinated as soon as possible to help protect themselves and vulnerable members of their communities.

Dr. Gold discussed the role of COVID boosters this season, advising that individuals should consult their healthcare providers to determine whether they should receive an updated vaccine in addition to their annual flu shot.

Finally, Dr. Gold outlined the steps to take if you do get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

University of Nebraska President Dr. Jeffrey Gold reminded viewers that proactive measures can significantly reduce both the spread and impact of seasonal illnesses. He encouraged everyone to prepare early and take steps to protect their health this fall and winter.

Related Stories
Pork producers warn that proposed definitions of “ultra-processed” food in guidelines from the “Make America Healthy Again” plan could negatively impact industry-standard bacon, sausage, and feed practices.
Concerns over Chronic Wasting Disease are fueling a long-standing legal battle between Minnesota regulators and deer farmers. The case could soon reach the state’s Supreme Court with broader implications for agriculture.
USDA Undersecretary Luke Lindberg told RFD-TV News that we can only guess what Congress will do down the road. Still, the USDA recognizes its responsibility to spend resources efficiently and effectively.
In Minnesota, a legal and legislative battle has reached a tipping point. For over a decade, the state’s Department of Natural Resources (DNR) and the private deer-farming industry have been locked in a dispute over the management of Chronic Wasting Disease (CWD).
National Land Realty’s Jeramy Stephens shares his outlook on farmland market trends, which remain under close watch as new federal assistance programs roll out — with experts analyzing potential impacts on land values, buying, and stability.
Michelle Perez shares more about the American Farmland Trust’s resource to help farmers and producers plan soil health improvements.
Farm CPA Paul Neiffer outlines the key difference between previous ECAP payments and the Farm Bridge Assistance Program.
Jeff Johnston with CoBank’s Knowledge Exchange explains the growing role of Rural America in supporting the nation’s digital infrastructure.

More Shows
RFD-TV News is proud to provide viewers with gave-to-gavel coverage of the 93th National FFA Convention and Expo in Indianapolis, Indiana (2020).
Each episode of Better Horses is a charming love letter to the equine community with a lovely mix of entertaining segments for horse enthusiasts.
Discover insights, tips, and stories dedicated to fostering well-being and prioritizing health in rural communities on RFD-TV News.
Each day, Post Office delivers more than 470 million pieces of mail, and people rely on the USPS for voting, prescriptions, bills, letters, gifts, and much, much more.
Presented by Lehman’s & Farm Show Magazine, join us for the best in Cajun Cookin’ with the master cook, Mr. Justin Wilson, as he tells funny Cajun stories and demonstrates the Cajun way of cooking up some WILD GAME, CHICKEN, BEEF, SEAFOOD & PORK. I Garontee!
RFD’s Lifestyle coverage is your home for heartwarming Western and rural lifestyle stories, homesteading info, travel tips, recipes, and the latest country music and equine news.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.