Rural Health Matters: Staying Ahead of Cold and Flu Season

As flu season closes in, Dr. Gold outlines the steps to take when you get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

LINCOLN, Neb. (RFD-TV) — As colder weather sets in, cold and flu cases are expected to rise across the country. On this week’s Rural Health Matters segment on Market Day Report, we turned to the experts at the University of Nebraska to learn how to prepare for the season and protect ourselves and our families.

Dr. Jeffrey Gold, President of the University of Nebraska, joined RFD-TV News to share what to expect in the months ahead and the best ways to prevent illness. He noted that while cold and flu season follows a familiar pattern each year, early preparation is key to minimizing the spread and reducing the severity of infections.

In his interview, Dr. Gold emphasized the importance of prevention, from simple steps such as frequent hand washing and avoiding close contact with sick individuals to staying up to date on vaccinations. He also addressed the flu shot specifically, urging those who are eligible to get vaccinated as soon as possible to help protect themselves and vulnerable members of their communities.

Dr. Gold discussed the role of COVID boosters this season, advising that individuals should consult their healthcare providers to determine whether they should receive an updated vaccine in addition to their annual flu shot.

Finally, Dr. Gold outlined the steps to take if you do get sick — including resting, staying hydrated, and knowing when to seek medical attention if symptoms worsen.

University of Nebraska President Dr. Jeffrey Gold reminded viewers that proactive measures can significantly reduce both the spread and impact of seasonal illnesses. He encouraged everyone to prepare early and take steps to protect their health this fall and winter.

Related Stories
Rep. Michelle Fischbach shares her appreciation for rural communities and outlines how the Working Families Tax Cut is aimed to support farm families on RFD-TV’s Champions of Rural America.
Farm CPA Paul Neiffer has developed a detailed calculator to help producers navigate the program’s requirements. He joined us on Thursday’s Market Day Report to explain how it works.
Henning Strauss, CEO of STRAUSS, joins us to share his company’s commitment to crafting tools that farmers wear.
Dr. Sally DeNotta with the American Association of Equine Practitioners (AAEP) provides horse owners with guidance on the recent outbreak of Equine Herpes Virus (EHV).
Kip Eideberg with the Association of Equipment Manufacturers details its campaign spotlighting the people who build equipment vital to farming and food manufacturing.
Buzzard discusses her upcoming appearance on the Dirt Diaries podcast with host Kirbe Schnoor and the importance of sharing authentic stories about agriculture.
Dr. Jeffrey Gold, President of the University of Nebraska, joined us to break down what telehealth entails and which conditions can be managed through remote appointments.
While the agriculture industry hoped details on proposed “bridge” payments for farmers would be released this week, Ag Secretary Brook Rollins said the USDA is still working with the White House on the finer points.

More Shows
From the company’s beginnings, standards have always been high at Wyffels Hybrids, who partner with RFD-TV to relentlessly serve corn growers pursuing a more productive and profitable crop.
Rural Lifestyle Shows
“Positively Paula,” is a nationally-syndicated lifestyle/food show that invites viewers to share a moment with their friend: Paula Deen, who we know and love.
Discover financial insights for rural living with RFD-TV’s Rural Money where you can access tips, strategies, and stories to help you financially thrive in the countryside.
The Commodity Classic is America’s largest farmer-led, farmer-focused agricultural and educational event, showcasing the latest in ag tech.
AARP works to connect Americans from the big city to Rural America. The organization partners with RFD Network to present AARP Live Minutes each Thursday on the Market Day Report.
Stay prepared with RFD-TV Weather’s array of Weather Resources created to help you navigate and understand weather conditions across rural America.
Explore uplifting tales, positive vibes, and celebrate the brighter side of life with this heartwarming selection of RFD-TV Lifestyle’s Feel-Good Stories.
RFD-TV Business keeps you informed with the latest agricultural market trends, insights, and analysis to navigate the agribusiness world with precision.
Explore insights, policies, and legislation shaping the landscape for farmers, ranchers, and rural communities with Washington Policy coverage by RFD NEWS.