LINCOLN, NEBRASKA (RFD NEWS) — As winter conditions continue across much of the country, safety remains a top concern for rural communities. From everyday cold-weather precautions to preparing for major winter storms, reminders this time of year can help keep families and neighbors safe.
Dr. Jeffrey Gold, president of the University of Nebraska, joined us on Wednesday’s Market Day Report for Rural Health Matters to walk through important winter safety considerations.
In his conversation with RFD NEWS, Gold emphasized the value of revisiting safety reminders, even for those who have lived through many winters. He also outlines how people should prepare when facing a true winter storm, including steps to take before conditions worsen.
Dr. Gold also highlighted the importance of planning ahead and staying informed during severe weather events. Finally, he shared his final thoughts on staying safe and mindful throughout the winter season.
Mike Steenhoek with the Soy Transportation Coalition discusses supply chain challenges facing agriculture as snow, sleet and ice threaten most of the Eastern U.S.
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Congressman Adrian Smith of Nebraska joined us with the latest on efforts to secure year-round E15 sales.
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Brian Earnest, an animal protein economist with CoBank, shares insights into current demand trends and the challenges facing broiler production.
January 22, 2026 06:34 PM
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While row crops are expected to see softer impacts, analysts say severe weather of this magnitude will not be as kind to cattle producers.
January 22, 2026 11:05 AM
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University of Nebraska President Dr. Jeffrey Gold joined us to discuss seasonal affective disorder, winter mental health, and practical strategies for maintaining well-being in rural communities.
January 21, 2026 01:26 PM
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FWSSR Communications Director Matt Brockman discusses the event’s competitions, safety preparations, and family-friendly activities during the opening weekend.
From Junior Heifer Shows to Mustang Magic competitions, the 23-day event brings together 4-H and FFA participants, livestock enthusiasts, and families to celebrate North Texas’ rich Western heritage.
January 21, 2026 01:03 PM
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CLAAS Senior Vice President for the Americas Region Eric Raby joined us to preview the new docuseries “CLAAS: Made for More,” premiering tonight at 9 PM ET only on RFD-TV.
January 21, 2026 12:57 PM
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The Farm Bureau is making an urgent call to Congress for more farm support. Colton Lacina with Farmers National Company joined us to discuss farmland values and how market dynamics for the year ahead reflect stabilization rather than collapse.
January 21, 2026 12:30 PM
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Wayne Cockrell with the Texas and Southwestern Cattle Raisers Association joined us to discuss preparedness, producer awareness, and the industry’s response to New World screwworm concerns.
January 21, 2026 12:00 PM
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