Sec. Rollins announces the “Great American Farmers Market” event

The event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

usda logo.png

United States Department of Agriculture

(Washington, D.C., July 23, 2025) – U.S. Secretary of Agriculture Brooke Rollins announces the kick-off event and programming for the USDA Great American Farmers Market on the National Mall in Washington, D.C. In celebration with American 250, the event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

“America’s farmers, ranchers, and producers dedicate their lives to feeding their fellow citizens, and the Great American Farmers Market gives us the perfect opportunity to showcase the rich bounty of our agriculture on the National Mall. No President has supported farmers more than President Trump. Every single day we are fighting for our farmers and ranchers by cutting taxes, strengthening the farm safety net, and delivering huge wins in the One Big Beautiful Bill so producers can continue feeding our nation for generations to come,” said Secretary Rollins. “This historic farmers market will give visitors to our nation’s capital opportunities to learn, shop, snack, and explore.”

The Great American Farmers Market will kick off with a ribbon cutting, live music, and opening ceremony on Sunday, August 3 beginning at 4:00 p.m. ET on the National Mall. This weeklong dynamic showcase of American agriculture will bring together over 50 vendors each day, representing 28 states across the country. Visitors can explore a colorful array of seasonal produce, artisanal baked goods, premium meats, farm fresh dairy, sizzling hot meals, and more. It’s a tribute to the creativity and resilience of farmers, growers, and producers who embody the heart of America’s agricultural heritage.

Across six days, the Great American Farmers Market will host unique family-friendly programming to showcase the farmers and traditions that make America great:

Sunday, August 3 – America Grows: 250 Years of Liberty and Agriculture

Kick off the week with a celebration of America’s 250th birthday, honoring our nation’s founding spirit and farming heritage through patriotic tributes and vibrant performances that are rooted in liberty and the land. There will also be a tractor and kid-focused programming for family fun.

Monday, August 4 – Make America Healthy Again (MAHA) Monday

Discover how health and agriculture come together through lively cooking demonstrations by Secretary Rollins and Secretary Kennedy, complemented by wellness-inspired activities like sunset goat yoga. Common Threads will be running a “small bites” demonstration with snack time for kids.

Tuesday, August 5 – Faith and Fellowship Tuesday

A day to reflect, celebrate, and serve through shared spiritual experiences that honor the role of faith in agricultural life and community wellbeing, featuring Dr. Alveda King. Worship bands will perform live, and people of all faiths are welcome.

Wednesday, August 6 – Forests and Firefighters: Protecting America’s Legacy

Salute the heroes who safeguard America’s landscapes with interactive talks and special meet and greets from Smokey Bear to discuss how Americans of all ages can prevent wildfires.

Thursday, August 7 – America the Beautiful Day

Embrace the beauty of our land with seed-planting for kids, garden tours, and a special visit from George Washington sharing the story behind his legendary 250-year-old cherries.

Friday, August 8 – Farmer First Friday

Close the week by honoring the backbone of American agriculture with tributes, family movie night featuring Charlotte’s Web, face painting, and more.

Press Release via USDA

Related Stories
While this month’s WASDE report will not include updated figures on U.S. crop size, officials say it will offer a clearer picture of crop conditions in the Southern Hemisphere.
Record yields and exceptionally low BCFM strengthen U.S. corn’s competitive position in global markets.
Water access—not acreage alone—is driving where irrigation expands or contracts.
Texas livestock producers face a heightened biosecurity threat as New World screwworm detections in northern Mexico coincide with FDA approval of the first topical treatment.
“The Expanding Access to Risk Protection (EARP) Final Rule streamlines requirements across multiple crops, responds to producer feedback, and strengthens USDA’s commitment to putting America’s farmers first,” said the USDA.

LATEST STORIES BY THIS AUTHOR:

Traders are keeping a close eye on China’s soybean purchases as markets track export sales, shipments, and progress toward the ‘magical’ 12 million ton target promised last year.
Leadership development and bipartisan engagement remain central to advancing agriculture’s priorities in 2026.
AFBF Economist Faith Parum provides analysis and perspective on the Farmer Bridge Assistance Program—what commodity growers should know and potential remedies for producers facing crop losses where that aid falls short.
In a post to social media, Trump said Venezuela will buy American agriculture products and will use the money from oil sales to make it happen.
Federal nutrition policy is signaling a stronger demand for whole foods produced by U.S. farmers and ranchers. Consumer-facing guidance favors animal protein, but institutional demand may change little under existing saturated fat limits.
Farmer Bridge payments are being used primarily to reduce debt and protect cash flow, not drive new spending. Curt Blades with the Association of Equipment Manufacturers joined us to provide insight into the ag equipment market and the factors influencing sales.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.