Sec. Rollins announces the “Great American Farmers Market” event

The event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

usda logo.png

United States Department of Agriculture

(Washington, D.C., July 23, 2025) – U.S. Secretary of Agriculture Brooke Rollins announces the kick-off event and programming for the USDA Great American Farmers Market on the National Mall in Washington, D.C. In celebration with American 250, the event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

“America’s farmers, ranchers, and producers dedicate their lives to feeding their fellow citizens, and the Great American Farmers Market gives us the perfect opportunity to showcase the rich bounty of our agriculture on the National Mall. No President has supported farmers more than President Trump. Every single day we are fighting for our farmers and ranchers by cutting taxes, strengthening the farm safety net, and delivering huge wins in the One Big Beautiful Bill so producers can continue feeding our nation for generations to come,” said Secretary Rollins. “This historic farmers market will give visitors to our nation’s capital opportunities to learn, shop, snack, and explore.”

The Great American Farmers Market will kick off with a ribbon cutting, live music, and opening ceremony on Sunday, August 3 beginning at 4:00 p.m. ET on the National Mall. This weeklong dynamic showcase of American agriculture will bring together over 50 vendors each day, representing 28 states across the country. Visitors can explore a colorful array of seasonal produce, artisanal baked goods, premium meats, farm fresh dairy, sizzling hot meals, and more. It’s a tribute to the creativity and resilience of farmers, growers, and producers who embody the heart of America’s agricultural heritage.

Across six days, the Great American Farmers Market will host unique family-friendly programming to showcase the farmers and traditions that make America great:

Sunday, August 3 – America Grows: 250 Years of Liberty and Agriculture

Kick off the week with a celebration of America’s 250th birthday, honoring our nation’s founding spirit and farming heritage through patriotic tributes and vibrant performances that are rooted in liberty and the land. There will also be a tractor and kid-focused programming for family fun.

Monday, August 4 – Make America Healthy Again (MAHA) Monday

Discover how health and agriculture come together through lively cooking demonstrations by Secretary Rollins and Secretary Kennedy, complemented by wellness-inspired activities like sunset goat yoga. Common Threads will be running a “small bites” demonstration with snack time for kids.

Tuesday, August 5 – Faith and Fellowship Tuesday

A day to reflect, celebrate, and serve through shared spiritual experiences that honor the role of faith in agricultural life and community wellbeing, featuring Dr. Alveda King. Worship bands will perform live, and people of all faiths are welcome.

Wednesday, August 6 – Forests and Firefighters: Protecting America’s Legacy

Salute the heroes who safeguard America’s landscapes with interactive talks and special meet and greets from Smokey Bear to discuss how Americans of all ages can prevent wildfires.

Thursday, August 7 – America the Beautiful Day

Embrace the beauty of our land with seed-planting for kids, garden tours, and a special visit from George Washington sharing the story behind his legendary 250-year-old cherries.

Friday, August 8 – Farmer First Friday

Close the week by honoring the backbone of American agriculture with tributes, family movie night featuring Charlotte’s Web, face painting, and more.

Press Release via USDA

Related Stories
USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg joined us with a recap of the Malaysia trade mission and a look at USDA’s broader trade strategy moving forward.
Greater transparency into USDA-backed lending can help rural lenders and producers better assess credit availability and investment trends.
Mixed product pricing and rising milk supplies suggest margin management will remain critical as 2026 unfolds.
Corn and soybean exports continue to anchor weekly inspection totals, with China maintaining a visible role, while wheat and sorghum remain more dependent on regional and seasonal demand shifts.
Rail continues to carry a larger share of the grain load, increasing sensitivity to rail capacity, labor, and pricing conditions.
New rule speeds leasing and permitting for federal oil and gas development

LATEST STORIES BY THIS AUTHOR:

The federal government’s status is far from the only factor moving the markets on Friday. Two critical reports released today on producer inflation and the status of the U.S. cattle herd are also top of mind.
Brent Graves of StockShowAuctions.com takes us to Grayson County to see the damage from a historic winter ice storm and what it will take to rebuild.
UT Extension also offers tips to help consumers stretch their grocery budgets, including meal planning, sticking to a shopping list, and choosing store or generic brands.
Sen. Amy Klobuchar has four years remaining in her Senate term and could decide to continue serving in that role while campaigning for Governor of Minnesota.
STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+
Agriculture Shows
The goal of “Where the Food Comes From” is as simple as its name implies — host Chip Carter takes you along on the journey of where our food comes from — and we don’t just mean to the supermarket (though that’s part of the big picture!). But beyond where it comes from, how it gets there, and all the links in the chain that make that happen.
Join markets specialist Scott Shellady, better known as the Cow Guy, as he covers the market-close, breaking down headlines that drive the commodities and equities markets with commentary from respected industry heavyweights.
Crop yield champions David Hula from Virginia and Randy Dowdy from Georgia are back for another season with the aim of schooling more growers across the country in their winning ways.
“Texas Agriculture Matters” is a fun, informative look at the role of agriculture in our daily lives. The show utilizes the trademark wit and wisdom of its host Commissioner Sid Miller — an 8th-generation farmer-rancher and 12-time World Champion rodeo cowboy — to explore a new Texas ag-related topic each week.