Sec. Rollins announces the “Great American Farmers Market” event

The event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

usda logo.png

United States Department of Agriculture

(Washington, D.C., July 23, 2025) – U.S. Secretary of Agriculture Brooke Rollins announces the kick-off event and programming for the USDA Great American Farmers Market on the National Mall in Washington, D.C. In celebration with American 250, the event will be hosted during National Farmers Market Week and will run this summer from Sunday, August 3 to Friday, August 8, daily from 4:00-8:00 p.m. ET.

“America’s farmers, ranchers, and producers dedicate their lives to feeding their fellow citizens, and the Great American Farmers Market gives us the perfect opportunity to showcase the rich bounty of our agriculture on the National Mall. No President has supported farmers more than President Trump. Every single day we are fighting for our farmers and ranchers by cutting taxes, strengthening the farm safety net, and delivering huge wins in the One Big Beautiful Bill so producers can continue feeding our nation for generations to come,” said Secretary Rollins. “This historic farmers market will give visitors to our nation’s capital opportunities to learn, shop, snack, and explore.”

The Great American Farmers Market will kick off with a ribbon cutting, live music, and opening ceremony on Sunday, August 3 beginning at 4:00 p.m. ET on the National Mall. This weeklong dynamic showcase of American agriculture will bring together over 50 vendors each day, representing 28 states across the country. Visitors can explore a colorful array of seasonal produce, artisanal baked goods, premium meats, farm fresh dairy, sizzling hot meals, and more. It’s a tribute to the creativity and resilience of farmers, growers, and producers who embody the heart of America’s agricultural heritage.

Across six days, the Great American Farmers Market will host unique family-friendly programming to showcase the farmers and traditions that make America great:

Sunday, August 3 – America Grows: 250 Years of Liberty and Agriculture

Kick off the week with a celebration of America’s 250th birthday, honoring our nation’s founding spirit and farming heritage through patriotic tributes and vibrant performances that are rooted in liberty and the land. There will also be a tractor and kid-focused programming for family fun.

Monday, August 4 – Make America Healthy Again (MAHA) Monday

Discover how health and agriculture come together through lively cooking demonstrations by Secretary Rollins and Secretary Kennedy, complemented by wellness-inspired activities like sunset goat yoga. Common Threads will be running a “small bites” demonstration with snack time for kids.

Tuesday, August 5 – Faith and Fellowship Tuesday

A day to reflect, celebrate, and serve through shared spiritual experiences that honor the role of faith in agricultural life and community wellbeing, featuring Dr. Alveda King. Worship bands will perform live, and people of all faiths are welcome.

Wednesday, August 6 – Forests and Firefighters: Protecting America’s Legacy

Salute the heroes who safeguard America’s landscapes with interactive talks and special meet and greets from Smokey Bear to discuss how Americans of all ages can prevent wildfires.

Thursday, August 7 – America the Beautiful Day

Embrace the beauty of our land with seed-planting for kids, garden tours, and a special visit from George Washington sharing the story behind his legendary 250-year-old cherries.

Friday, August 8 – Farmer First Friday

Close the week by honoring the backbone of American agriculture with tributes, family movie night featuring Charlotte’s Web, face painting, and more.

Press Release via USDA

Related Stories
Meat stocks rose seasonally but remain below last year overall, while tighter butter inventories could support dairy prices, and belly stocks warrant close watch for pork markets.
Payment totals alone do not show financial stress — production costs and net losses complete the picture.
Heavier weights and strong late-year slaughter supported December production, but lower annual totals highlight ongoing supply tightness heading into 2026.
Rising import pressure and tougher export competition are likely to persist into 2026, supporting domestic supplies while capping export growth.
Without additional support, many soybean operations will continue to face financial stress as they prepare for the 2026 crop.
Placements and marketings beat expectations, but declining on-feed totals and feeder constraints keep the supply story supportive for cattle prices into 2026. Dr. Derrell Peel, with Oklahoma State University, joined us to break down cattle-on-feed numbers and provide his broader market outlook.

LATEST STORIES BY THIS AUTHOR:

FarmHER Chris Nellis and her daughters navigate loss while carrying on a 300-year farm legacy, milking cows in upstate New York.
USDA Undersecretary for Trade and Foreign Agricultural Affairs Luke Lindberg joined us with a recap of the Malaysia trade mission and a look at USDA’s broader trade strategy moving forward.
Mike Steenhoek of the Soy Transportation Coalition shares how extreme winter weather is affecting the ag transportation network and what producers should keep in mind as conditions slowly improve.
Matt Brockman, Communications Director for the Fort Worth Stock Show and Rodeo, joined us with a look at how the legendary event is moving forward—weather and all.
Roger McEowen, with the Washburn School of Law, offers an in-depth look at two of the top legal issues of 202. Today, he walks through last year’s Waters of the United States (WOTUS) ruling and “lawfare.”
Lewis Williamson of HTS Commodities joined us with an update on the historic winter storm impacts and his outlook on today’s ag markets.
Agriculture Shows
From barnyards and back roads to metros and highways, Simply Southern TV on RFD-TV explores all of Alabama to bring you the best stories on farming, gardening, forestry, rural living, and youth in agriculture.
In the first week of each month, “Down Home Virginia,” produced by the Virginia Farm Bureau, airs its half-hour program. Other states’ Farm Bureaus featured on different weeks include Texas, Arkansas, Indiana, Illinois, Tennessee, Idaho, and New York, and news from the American Farm Bureau from Washington, D.C.
Created by former Louisiana Farm Bureau PR Director and former host Regnal Wallace, “This Week in Louisiana Agriculture,” is one of the state’s longest-running TV programs.
From the rapid technological advances in the business of farming to the policy that helps shape the industry, growers get unparalleled perspective from these guys. Max Armstrong, Mike Pearson and Greg Soulje: the names producers have long known and trusted for agriculture news, weather, and commentary.