Secretary Rollins Celebrates National Ag Day in Washington, Teases Major Policy Announcement

During opening remarks, Rollins emphasized the strength and perseverance of the agricultural community, while teasing that a new policy announcement is expected later this week.

WASHINGTON, D.C. (RFD NEWS) — After spending the day surveying wildfire damage in Nebraska, U.S. Secretary of Agriculture Brooke Rollins returned to Washington to celebrate National Ag Day alongside key federal leaders and agricultural stakeholders, and FFA students — while signaling a major policy announcement could be on the horizon.

The National Agriculture Day celebration brings together leaders from multiple agencies, including the Small Business Administration, Environmental Protection Agency, Department of Health and Human Services, and the American Farm Bureau Federation. Also in attendance is Farm Bureau President Zippy Duvall, who highlights the contributions and resilience of America’s farmers and ranchers.

During opening remarks, Rollins emphasized the strength and perseverance of the agricultural community, while teasing that a new policy announcement is expected later this week.

While details have not yet been confirmed, there is growing speculation that biofuel blending mandates could be part of the upcoming announcement since the gathering comes ahead of a planned event at the White House, where hundreds of farmers are expected to meet with President Donald Trump.

Today, as the nation celebrates National Agriculture Day, marking 250 years of progress in agriculture, USDA Secretary Brooke Rollins hosted a special event at the department to unveil new changes to Country of Origin Labeling (COOL).

Secretary Rollins announced that under the updated rules, products carrying the label will be 100% American, with every step—born, raised, harvested, and processed—occurring within the United States.

“Born, raised, harvested, and processed here in this country, which is a change,” Rollins said. “It all has to happen in this country. Not some of it. Not part of it here and then it goes somewhere else, then it comes back, but every bit of it. And that’s what the label you see is all about: no shortcuts, no exceptions, and no confusion. No more foreign beef being deceptively passed off as America’s best. It ends today.”

The announcement is part of broader National Ag Day celebrations, which have been highlighted throughout the day on Market Day Report, emphasizing the resilience and innovation of the nation’s farmers and ranchers. For more of our coverage, please check out the list of National Ag Day stories below!

Related Stories
AFBF Women’s Leadership Committee Chair Isabella Chism joined us to discuss Ag Day planning, community involvement, and supporting the future of agriculture.
EPA Administrator Scott Mason shares updates on farm equipment regulations, regional accomplishments, and federal efforts supporting agriculture in honor of National Ag Day.
Sen. Roger Marshall joins us in honor of National Ag Day to share legislative updates, highlight key policy victories, and initiatives supporting farmers and rural communities he is championing in Washington.
Carol Anderson joined us to highlight the importance of rural mental health, introduce a new resilience program, and share resources available to the ag community.
New guidance supports transparency, consumer trust, and American ranchers
This week in Washington, National FFA members are advocating for the agriculture industry on Capitol Hill for National Ag Day.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Rising input costs may squeeze margins and shift planting decisions. Scott Metzger with the American Soybean Association discusses fertilizer market pressures and what is at stake for farmers as planting season ramps up.
Texas ranchers and lawmakers warn of renewed New World screwworm risks, highlighting prevention efforts, border concerns, and the role of sterile flies in protecting U.S. livestock.
Farm Bureau economist Danny Munch discusses the USDA’s request for feedback on data and research, how such requests work, and what farmers should know about submitting comments before the Thursday, April 9 deadline.
Georgia Ag Commissioner Tyler Harper explains the growing threat of invasive hornets in his state and what Southeastern growers should watch for this spring.
Shaun Haney with Real Ag Radio joined us to break down the USMCA review and what Canadian producers and exporters should be watching in the months ahead.
USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.