New USDA ‘Product of USA’ Label Helps Consumers Shop ‘America First’ and Support U.S. Farmers with Confidence

USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.

hamburger usa flag_mcool made in usa beef labeling_Photo By weyo via AdobeStock_210271842.jpg

Photo by weyo via Adobe Stock

WASHINGTON, D.C. (RFD NEWS) — The U.S. Department of Agriculture (USDA) is working to promote its updated “Product of USA” label, aiming to provide greater clarity for consumers looking to identify products that are truly made in America.

USDA Undersecretary Dr. Mindy Brashears joined us on Thursday’s Market Day Report with an update on the department’s efforts.

In her interview with RFD NEWS, Brashears explains the need for the updated label and addresses confusion surrounding previous labeling standards. She also outlines what went into developing the new guidelines and how they are designed to improve transparency. She highlights the benefits the updated label brings to both consumers and producers, along with the process required to obtain and use the designation.

Brashears also discusses additional food safety priorities for the administration and shares insight into her background growing up on a family farm and her experience in agriculture.

Related Stories
Farm Bureau groups in Arkansas and Mississippi are working together to provide training and resources to rural communities.
This third-generation seafood family transitioned from shrimping and now produces millions of oysters each season along Texas’ Gulf Coast.
Georgia Ag Commissioner Tyler Harper explains the growing threat of invasive hornets in his state and what Southeastern growers should watch for this spring.
Shaun Haney with Real Ag Radio joined us to break down the USMCA review and what Canadian producers and exporters should be watching in the months ahead.
Farm CPA Paul Neiffer joined us to break down the application process for Stages 1 and 2 of the USDA’s Supplemental Disaster Relief Program, and what farmers can expect as the deadline approaches.
Reduced driver supply may increase freight costs this season.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

Fertilizer relief may be limited despite the reopening of the Strait of Hormuz this week. AgriSompo’s Brooks York discusses marketing strategies, crop insurance considerations, and other tips for producers navigating volatility this planting season.
$2 million project tests fogging system to stop the virus in poultry facilities
Overall, the report suggests a shift toward more comfortable supply levels, with demand emerging as a key factor to watch in the months ahead.
Dr. Jeffrey Gold with the University of Nebraska joined us to explain public health in rural communities and highlight resources residents can access to stay healthy
ASFMRA’s Howard Halderman gives an update on Corn Belt farmland values, buyer activity, and what to expect for the rest of 2026 as geopolitical tensions and bridge payments move
Tidal Grow’s Align-N system delivers urea nitrogen directly to leaves, improving nutrient efficiency and boosting crop yields for farmers.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Farm Traveler is for people who want to connect with their food and those who grow it. Thanks to direct-to-consumer businesses, agritourism, and social media, it’s now easier than ever to learn how our food is made and support local farmers. Here on the Farm Traveler, we want to connect you with businesses offering direct-to-consumer products you can try at home, agritourism sites you can visit with your family, and exciting new technologies that are changing how your food is being grown.