New USDA ‘Product of USA’ Label Helps Consumers Shop ‘America First’ and Support U.S. Farmers with Confidence

USDA Undersecretary Dr. Mindy Brashears provides more insight on the updated “Product of USA” label campaign and the USDA’s goals for both consumers and producers.

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Photo by weyo via Adobe Stock

WASHINGTON, D.C. (RFD-TV) — The U.S. Department of Agriculture (USDA) is working to promote its updated “Product of USA” label, aiming to provide greater clarity for consumers looking to identify products that are truly made in America.

USDA Undersecretary Dr. Mindy Brashears joined us on Thursday’s Market Day Report with an update on the department’s efforts.

In her interview with RFD-TV, Brashears explains the need for the updated label and addresses confusion surrounding previous labeling standards. She also outlines what went into developing the new guidelines and how they are designed to improve transparency. She highlights the benefits the updated label brings to both consumers and producers, along with the process required to obtain and use the designation.

Brashears also discusses additional food safety priorities for the administration and shares insight into her background growing up on a family farm and her experience in agriculture.

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Marion is a digital content manager for RFD-TV and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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