In the agriculture world, we hear a lot about how transparency can help open up the door between producers and consumers.
Idaho Cattlemen’s Association Executive Vice President, Cameron Mulrony says it is vital that producers share how cattle benefit the climate.
“We’re doing a lot of net positives for the environment, net positives for the nation, and really feeding the world. To continue to do that and be able to make sure people understand that as the general public gets more and more generations away from the land, there are things we take for granted that those people don’t know, and we have to make sure that we’re getting that message out to them,” said Mulrony.
He stresses that everyone, from commodity group leadership to ranch employees, needs to share the positive news.
“And even though I feel it is part of the ICA’s mission and our national partners to send that message, it needs to be told at every level,” Mulrony said.
He adds consumers need to learn the grazing industry plays a significant role when it comes to address climate change and wildfires.
Related:
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Livestock: The ultimate carbon up-cyclers
Down to Earth: Carbon education is key to sustainable farming
