HARSEWINKEL, GERMANY (RFD NEWS) — From a family vision to a global force, CLAAS has played a defining role in the world of agriculture for more than a century. That legacy is now taking center stage in a new three-part documentary series highlighting the company’s values, leadership, and long-standing commitment to farming. The series, “CLAAS: Made for More,” premieres tonight at 9:00 PM ET only on RFD-TV.
CLAAS Senior Vice President for the Americas Region, Eric Raby, joined us on Wednesday’s Market Day Report ahead of the premiere to offer a preview of what viewers can expect.
In his interview with RFD NEWS, Raby shared insights into the first episode of the series, which focuses on the people behind the brand and the multi-generational mindset that shapes CLAAS’s operations. He emphasized a central theme of the teaser: that the story is not about marketing but about how the company works every day.
Raby also discussed the company’s history as the world’s leading family-owned agricultural equipment manufacturer, tracing its roots back to 1913. He highlighted how CLAAS’ long-standing presence in North America may come as a surprise to many viewers, given how deeply the company has been embedded in the region for decades.
Looking ahead, Raby explained what he hopes audiences take away from the docuseries, including a deeper understanding of the values, culture, and leadership philosophy that continue to guide CLAAS today.
American Farm Bureau Federation (AFBF) economist Danny Munch explains how the Emergency Livestock Relief Program application process differs from other USDA aid programs.
September 18, 2025 01:39 PM
·
Katelyn joined us on Wednesday’s Market Day Report to discuss her upcoming episode of Dirt Diaries: The FarmHER + RanchHER Podcast and share her ag journey.
September 17, 2025 02:42 PM
·
U.S. producers are holding off on equipment investments amid financial pressure, market uncertainty, a rising demand for diesel, and growing desperation for trade wins.
September 12, 2025 11:18 AM
·
After losing her sight, Missouri FarmHER Alda Owen built a life on her terms — then Sweet Baby Joe came along to take it even further.
September 11, 2025 05:24 PM
·
Farm CPA Paul Neiffer joined us on Thursday’s Market Day Report for a closer look at how Trump’s Big, Beautiful Bill changes to base acres and potential impacts on future ARC and PLC payments.
September 11, 2025 01:36 PM
·
Rep. Mike Simpson (R-ID) joined us on Champions of Rural America to share his insights on upcoming changes to public land management and how they will benefit agriculture and the Western working class.
September 11, 2025 01:21 PM
·
RealAg Radio host Sean Haney joins us for a Canadian perspective on President Trump’s controversial tariff rollout, lower court rulings, and upcoming review by the U.S. Supreme Court.
September 10, 2025 03:10 PM
·
Mother-daughter RanchHER duo, Lyn and Sherrie Ray, joined us on Wednesday’s Market Day Report for a sneak peek at tonight’s brand new episode of FarmHER + RanchHER.
September 10, 2025 01:45 PM
·
September 08, 2025 11:44 AM
·
