Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
The USDA’s annual report leaves dairy producers with a mixed picture. Output and herd size expanded, but weaker prices kept income from rising with production.
Total cash receipts from marketings of cattle, calves, hogs, and pigs climbed by 18% in 2025 to $165 billion.
March crush data showed stronger soybean and canola processing, but softer animal fat production.
The goal is to start conversations and connect farmers with help when they need it.
The new county maps show farm program payments are widespread, but payment design still produces very different outcomes across regions and crops. AgriSompo’s Brooks York joins us to discuss the role of crop insurance in supporting mental health.
Dr. Ernie Goss joined us to break down the latest Rural Main Street Index, discuss pressures on farm finances and equipment sales, and share expectations for the ag economy ahead.

LATEST STORIES BY THIS AUTHOR:

The U.S. pork industry is staying vigilant in keeping its supply safe from foreign animal diseases like African Swine Fever.
Taiwan’s pledge to expand imports strengthens export prospects for U.S. row crops, livestock products, and specialty commodities, while the USDA’s broader trade push seeks to diversify farm markets globally.
“American soybean farmers—who are already reeling from your sweeping tariffs—deserve better.”
FarmHER Laura Adams raises cattle in Georgia, overcoming family tragedy with the help of Farm Dog of the Year, Skippy.
The shutdown is yet another hurdle for producers navigating a challenging year marked by high input costs, volatile markets, and uncertain trade conditions.