Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
The FAO report continues to serve as a key benchmark for global food market conditions, offering insight into how shifting supply and demand dynamics are impacting food systems worldwide.
Merck Animal Health shared insights on calf health at the Moly Manufacturing Beef and Greet.
Brazil Potash CEO Matt Simpson discusses global fertilizer security, the importance of domestic production, and Brazil’s push toward fertilizer independence, which could impact market competitiveness.
Commercial performance will determine whether the specialty sorghum market can expand across poultry-producing regions.

LATEST STORIES BY THIS AUTHOR:

ASFMRA’s Troy Swee joins us to discuss farmland values, investor activity, rental market trends, and the factors shaping rural real estate markets in today’s agricultural economy.
Elizabeth Duncan discusses tonight’s ‘ProtectHer: The Weight We Carry,’ Nationwide’s commitment to mental health advocacy, and the importance of these talks in farming communities.
AEM’s Kip Eideberg joins us to discuss tariff policy changes, their potential impact on agricultural equipment costs, and the outlook for the farm machinery sector.
Allendale analysts say lower hog production has yet to generate the typical seasonal price movement.
Lewis Williamson with HTS Commodities discusses late-season planting progress, market fundamentals heading into summer, and the influence of biofuel policy on grain demand.
New livestock pest research in Texas could strengthen tools protecting cattle health, movement, and ranch profitability.