Study: More than 30% of Rural Households Struggle with Internet Insecurity

Chris McGovern from Connected Nation joined us Tuesday to break down the findings and discuss their implications for rural America.

WASHINGTON (RFD-TV) — A recent report from Connected Nation finds that roughly one-third (30.6 percent) of rural American households are facing “internet insecurity,” underscoring how limited connectivity remains a significant barrier to opportunity in many parts of the country.

Chris McGovern from Connected Nation joined us on Tuesday’s Market Day Report to break down the findings and discuss their implications for rural America. In an interview with RFD-TV News, McGovern outlined the methodology and background of the study, explaining how “internet insecurity” is defined and measured—and which areas are most affected.

McGovern said some of the findings, while troubling, were not very surprising, given the longstanding challenges of extending broadband to remote regions. He also emphasized the risks that rural communities face without stable, high-speed internet, including weakened economic development, reduced access to telehealth services, educational disruptions, and decreased competitiveness in an increasingly digital world.

McGovern urged states and localities to prioritize sustainable broadband infrastructure, regulatory support, public-private partnerships, and funding mechanisms that ensure lasting access—not just short-term fixes.

For more information on Connected Nation’s study, click here.

Related Stories
Crop insurance remains a vital tool for managing climate-driven risk.
Expect firm demand for dependable HRS and SW, steady movement in HRW, more sorting on SRW, and selective bids on durum until full milling results are released.
Dr. Todd Davis, Chief Economist with the Indiana Farm Bureau, shares a snapshot of his state’s harvest conditions and insights from producers.
Market analyst Kevin Huddleston said news of trade deals could rebound cotton prices in late fall, and producers need to be ready to strike deals.
Shaun Haney, host of RealAg Radio, joined us to break down the latest data on Canadian farmland values and share insights on how it impacts producers.
Treat financial stress as a health risk—know the warning signs, normalize conversations, and connect farm families to local and national support early.

LATEST STORIES BY THIS AUTHOR:

While this month’s WASDE report will not include updated figures on U.S. crop size, officials say it will offer a clearer picture of crop conditions in the Southern Hemisphere.
USTR Jamieson Greer signals a narrower trade deal with China, adding more market uncertainty. The Farm Bureau also supports reviewing China’s missed trade commitments under the Phase One.
Southern producers head into 2026 with thin margins, tighter credit, and rising agronomic risks despite scattered yield improvements.
Record yields and exceptionally low BCFM strengthen U.S. corn’s competitive position in global markets.
Raulston Acres Christmas Tree Farm in Rock Springs, Ga., has been in the same family for three generations.