DES MOINES, IOWA (RFD NEWS) — Efforts are underway to reposition pork for a new generation with the “Taste What Pork Can Do” campaign. The initiative is focused on meeting consumer needs rather than highlighting industry features, aiming to drive long-term demand.
Jose de Jesus, with the National Pork Board, joined us on Wednesday’s Market Day Report to discuss the campaign and its goals.
In his interview with RFD NEWS, de Jesus provided background on the consumer brand campaign, noting its focus on younger generations, including Gen Z and Gen Y. He explained how the supply chain is involved and detailed the campaign’s launch timeline as well as the feedback received to date.
De Jesus also highlighted the priorities for the campaign in 2026 and discussed efforts to sustain demand for pork well into the future.
LEARN MORE AND SEARCH PORK RECIPES: www.pork.org/taste-what-pork-can-do
Pseudorabies case confirmed in Iowa herd prompts heightened biosecurity measures as U.S. swine producers work to prevent spread and protect herd health.
Wyoming cowboy and Dusty Vaquero Days founder J.B. Zielke joins us to preview his upcoming event in Gillette and to highlight the festival’s celebration of cowboy culture through music and community events.
Members from across the state will gather for competitions, workshops and leadership opportunities.
DOJ and USDA investigate beef industry concentration, with Big Four packers under scrutiny and a major settlement announcement expected later this week.
The new county maps show farm program payments are widespread, but payment design still produces very different outcomes across regions and crops. AgriSompo’s Brooks York joins us to discuss the role of crop insurance in supporting mental health.
Nebraska cattle rancher Joe Van Newkirk joins us to discuss wildfire recovery in Nebraska’s Sandhills athe challenges ranchers face restoring basic infrastructure after the fire.
