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‘The Frozen Farmer’ Katey Jo Evans Talks Entrepreneurship, ‘Ugly’ Produce, and Her New Book on Dirt Diaries

FarmHER Katey Jo Evans of The Frozen Farmer joins us for a sneak peek of the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast.

DELAWARE (RFD-TV) — Not all FarmHERs are born into agriculture. For Katey Jo Evans, her farming journey began when she married into a third-generation Delaware farm. Evans has since turned imperfect produce into delicious treats through her nationally recognized brand, The Frozen Farmer, and has expanded her creative ventures to include children’s books and kid-approved products.

She joined Kirbe Schnoor on the latest episode of Dirt Diaries: The FarmHER + RanchHER Podcast to dig into the operation’s background and share her insights on running a modern farm business. She also joined us on Wednesday’s Market Day Report for a sneak peek of the episode!

In her interview with RFD-TV News, Evans discussed her time in agriculture and how she balances farm life with entrepreneurship. She described the daily operations documented by Dirt Diaries host Kirbe, giving viewers a look at how her community interacts with her work. She also shared about the growth of The Frozen Farmer brand, how they manage the seasonal flip from fall to Christmas, and her newest journey into children’s literature with her new book, “Kenna, Produce Princess.”

Finally, Evans spoke about reconnecting with Kirbe on Dirt Diaries, highlighting what viewers can expect from her episode of FarmHER + RanchHER, and the lessons she hopes audiences take away about creativity, farming, and turning challenges into opportunities.

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