A national nonprofit founded by American dairy farmers and the NFL used the buzz surrounding the NFL Draft to shine a spotlight on child hunger.
GENYOUth helps schools with tools and resources to provide students with greater access to nutrition and physical activity. They hosted the “Taste of the Draft,” drawing approximately 900 people to enjoy a night of dining and networking in downtown Green Bay.
The group’s CEO says this is a unique partnership between a giant like the NFL and dairy farmers.
“It is, and the NFL and Dairy are both committed to youth wellness. Dairy farmers wake up every day - all farmers, really - to produce and nourish families across the country, including youth. And the NFL, very much a proponent of physical activity, and they know that for physically active children, they need the fuel to be their best,” said Ann Marie Kroutheim.
The proceeds from the “Taste of the Draft” will go straight to providing nutrition for kids in school.
“What we’re all doing here at the Taste of the Draft is all net proceeds will stay in the state of Wisconsin. We’re committed to supporting 90 schools. It’s the 90th NFL Draft. 50,000 students will be reached through the 90 schools that are receiving the grants through this effort and increase access to over 13 million school meals, which include fruits, vegetables, dairy, as well as whole grains and lean protein.”
GENYOUth has impacted more than 30 million students since its founding, with a focus on improving school nutrition and increasing physical activity opportunities for youth.
