TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
South Texas farmers say water shortages continue despite Mexico’s renewed payments under the 1944 Water Treaty.
Farmer Ed Bell shares how AGRAbility helped him return to his family’s strawberry farm and inspire resilience, legacy, and hope in rural life.
Duvall’s connection to cowboy culture extended beyond the screen.
The National Farm Machinery Show is underway in Louisville, Kentucky, bringing together the latest in agricultural equipment, technology, and innovation. Here are some highlights from the trade show floor so far!
AFBF Economist Samantha Ayoub discusses the latest data on Chapter 12 farm bankruptcy filings and what the troubling trend signals for the farm economy. At the same time, bigger loans and higher rates are squeezing working capital and increasing financial risk.
Farm legal expert Roger McEowen discusses the EPA’s rescission of the 2009 endangerment finding on greenhouse gases and what it could mean for agriculture and rural America.
The USDA opened a new sterile fly-dispersal facility at Moore Air Base in South Texas to prevent a potential outbreak of New World screwworm and protect the small U.S. cattle herd.
Wed, 2/18/26 – 7:30 PM ET
New Holland VP Ryan Schaefer shares insights into the brand’s legacy and innovations that support U.S. cattle producers.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

RanchHER Jessie Jarvis is a third-generation Idaho cattle rancher and an esteemed figure in the ag industry and Western world. She seamlessly balances her roles as a business owner, influencer, podcast host, public speaker, rancher, wife and mother.
Legal issues can arise for farmers and ranchers when conducting business informally or in another state. RFD-TV Ag Law & Tax Expert Roger McEowen explores both topics in his latest Firm to Farm blog post.
RFD-TV ag law and tax expert Roger McEowen with the Washburn School of Law dives into common disputes over boundaries and conflicting surveys in agriculture.
Janie spends a day-in-the-life with “Of the West” founder & influencer Jessie Jarvis, for a bit of work along the historic Oregon Trail.
RanchHERs Penny Kasun and Dani Jeanne Lawrence of 7-Up Ranch in Prescott, Arizona, joined us Monday on Market Day Report to discuss the next all-new episode of the show.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.