News  Agriculture

TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

January 28, 2026 05:01 PM • 
Marion Kirkpatrick, RFD NEWS STAFF

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
Chinese Flag 1280x720.jpg
World News
China’s Expanding Farm Model Faces Profit Squeeze Crisis
China’s grain expansion model may be hitting its limit. Lower prices, high rents, and policy fatigue threaten future output — with ripple effects across global feed and oilseed markets.
November 02, 2025 05:06 AM
 · 
Tony St. James
Cowboy Movies
Rural Lifestyle
The Best Cowboy Movies of All Time
Pull out the popcorn! We’ve rounded up the 10 best cowboy movies of all time.
October 31, 2025 04:33 PM
 · 
RFD NEWS STAFF
F34W9LCF.jpg
FFA Convention 2025
John Deere: Inspiring Innovation and Leadership in Ag
October 31, 2025 01:19 PM
Waco Bend Ranch 1280x720.jpg
Rural Money
Succession Planning Gap Threatens Family Farms’ Future Stability
Treat succession like any major crop — plan early, document clearly, and calibrate cash flow so the next generation can succeed.
October 31, 2025 11:21 AM
 · 
Tony St. James
Load More

Ag Equipment Features of Interest
Marion Kirkpatrick
Marion Kirkpatrick
Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

xFs6nbmr.jpg
FarmTech
FarmTech: Boost Per-Acre Corn Yields and Profits with Precision Nitrogen
Tidal Grow’s AlignN delivers encapsulated nitrogen to leaves, boosting in-season response, yield gains, and farm profits.
March 10, 2026 04:32 PM
 · 
RFD NEWS STAFF
YzAvit1N.jpg
Rural Lifestyle
Women in Ag Spotlight: Katie Keener with the National Women in Agriculture Association
Katie Keener with the National Women in Agriculture Association joins us to celebrate women in agriculture and spotlight programs and initiatives aimed at empowering female producers across the country.
March 10, 2026 04:17 PM
 · 
Marion Kirkpatrick
nSmYQWxI.jpg
Rural Lifestyle
Women in Ag Spotlight: How Mentorship and Partnerships Fuel the Future Generation in Agriculture
Nationwide’s Elizabeth Duncan and Traci Via with Agriculture Future of America highlight the impact of women in agriculture and how mentorship and partnerships empower future farmers and ranchers.
March 10, 2026 04:06 PM
 · 
Marion Kirkpatrick
cherry blossoms cherry trees washington dc_adobe stock.png
Rural Lifestyle
Women in Ag Spotlight: UNL Student Visits Washington, D.C., to Learn How Lawmakers Shape Agriculture Policy
UNL student fellow Alison Walbrecht shares her perspective on building support for agricultural research, extension, and teaching while gaining hands-on insight into federal policymaking.
March 10, 2026 03:57 PM
 · 
Marion Kirkpatrick
SELECTS_FARMHER_ 20_03_30_USA_ALL_VARIOUS_0124.jpg
Markets
Corn Leads U.S. Grain Export Inspections, Signaling Strong Export Flow Despite Planting Pressures
HTS Commodities’ Lewis Williamson provides updates on how growers are preparing for spring planting in an unpredictable agricultural landscape.
March 10, 2026 03:45 PM
 · 
Tony St. James
cotton bud with the sunset_Photo by Kelli via AdobeStock_386673555.jpg
Markets
Rising Energy Costs Pressure Asian Textile Supply Chains
RealAg Radio host Shaun Haney explains how geopolitical developments in the Middle East can create energy-driven pressures that impact the supply chain and reshape demand for certain ag products.
March 10, 2026 03:27 PM
 · 
Tony St. James
Load More
Agriculture Shows
commodity-talk_scott_black-logo_1920x1080.jpg
mdr weekend_eliza_1920x1080.jpg
prairie prophets-share-image_logo.jpg
TopCrop_CombineWLogo_1920x1080.jpg
Commodity Talk
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
Market Day Report Weekend
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Prairie Prophets
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Top Crop
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.