TONIGHT: Watch “Meet STRAUSS: The Tool You Wear” LIVE only on RFD Network and RFD+

STRAUSS CEO Henning Strauss joined us with a preview of “Meet Strauss: The Tool You Wear,” premiering live tonight at 7:30 ET — only on RFD Network and RFD+

NASHVILLE, TENN. (RFD NEWS) — For many farmers and ranchers, this time of year brings demanding conditions as unpredictable weather pushes both livestock and equipment to their limits. One often overlooked factor during these long days is workwear, with the right clothing and footwear playing a key role in safety, comfort, and efficiency on the job.

Tonight on Meet STRAUSS: The Tool You Wear, viewers will get a closer look at how purpose-built workwear helps producers power through daily chores and get the job done. The program focuses on the role gear plays in supporting those who work in tough, real-world conditions.

STRAUSS CEO Henning Strauss joined us on Wednesday’s Market Day Report to preview the show and share what viewers can expect, including the topics being covered and the team members joining him on tonight’s episode.

To learn more about STRAUSS and browse products, visit: www.strauss.com

Related Stories
Dr. Jeffrey Gold discusses the recent hantavirus outbreak linked to a South American cruise ship and Nebraska’s monitoring efforts on this week’s Rural Health Matters.
Sinagra Family Dairy is focused on expanding local milk production and supporting its rural community.
American beef and pork products are gaining visibility in Colombian butcher shops through training and merchandising programs.
The Echols family of Downsville is racing against the weather during hay season, harvesting ryegrass silage before incoming rain moves into the area.
Trapani Farms grows nearly 20 apple varieties while expanding its reach through farmers markets across the region.
The uncommon delivery has kept one farmer busy caring for four newborn kids at once.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

For more than 70 years, The Pancake Shop has served sausage supplied by the Hawthorn family’s meat operation.
National Pork Board’s Andy Tauer discusses the growing popularity of the Boston Butt Pork Burger and key topics at the USMEF Spring Conference.
Ashley Stockwell discusses representing dairy farmers during one of motorsports’ most recognizable traditions.
Corn inspections remain strong year-to-date, while China’s soybean and sorghum movement remains important to late-season export demand.
At the center of the announcement is the Blue Point Project in Louisiana, a $3.7 billion ammonia facility, USDA says, that will become the world’s largest ammonia plant once completed.
USDA says both crops remain ahead of the five-year average as farmers continue monitoring dry Corn Belt conditions.
Agriculture Shows
RFD Network is always creating new ways for rural America to educate and to be educated. RURAL AMERICA LIVE, the network’s longest-running self-produced program, is certainly no exception.