Veteran Farmer Joe Ricker: Why Farm Safety is a Life-or-Death Issue in Agriculture

Farmer and retired colonial Joe Ricker joined us to highlight Ag Safety Awareness Program Week, share his work supporting veterans and farmers, and offer guidance on making safety a year-round priority on the farm.

WASHINGTON, D.C. (RFD NEWS) — Agriculture continues to rank among the most dangerous industries in the country, with high fatality rates underscoring the importance of on-farm safety. That focus is front and center as the American Farm Bureau Federation (AFBF) leads the Ag Safety Awareness Program (ASAP) Week, a national initiative that highlights common hazards and promotes safer practices across rural America.

Farmer and retired Army Colonel Joe Ricker joined us on Monday’s Market Day Report to discuss the effort and why prioritizing safety is critical for farm families and employees alike.

In his interview with RFD NEWS, Ricker addressed common risks in agriculture and emphasized the importance of dedicating time each year to reinforce safety education and training. He also spoke about his work with AgrAbility, a program that supports farmers and ranchers with disabilities by helping them remain active and productive in agriculture. Ricker explained how AgrAbility’s mission aligns with ASAP Week’s goals by promoting safe, accessible work environments for all producers.

In sharing his personal journey, Ricker reflected on his transition from a military career to farming and his passion for connecting veterans with opportunities in agriculture. He discussed nonprofit efforts he has helped launch to introduce veterans to farming and outlined why agriculture has proven to be a strong fit for many transitioning service members.

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RanchHER Jessie Jarvis is a third-generation Idaho cattle rancher and an esteemed figure in the ag industry and Western world. She seamlessly balances her roles as a business owner, influencer, podcast host, public speaker, rancher, wife and mother.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

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