“We have to stay relevant": NCBA weighs in on the value of the Beef Checkoff Program

“This is one way that cattle producers can make sure they have a serious voice in promoting and defending their own product in the marketplace...”

Ag groups are underscoring the importance of Checkoff Programs. It comes after a group called Farm Action requested the Department of Government Efficiency take a close look at the programs.

Ethan Lane with the National Cattlemen’s Beef Association spoke with RFD-TV’s own Tammi Arender on the Beef Checkoff, the benefits to producers, and what farmers need to know.

Related Stories
The annual corn maze brings visitors to the farm while helping support its cattle and crop operation.
President Donald J. Trump announced the launch of the America First Seafood Strategy (PDF, 11.4 MB) and several actions the Trump Administration is taking to support the American seafood industry.
September placements totaled 1.777 million head, down 12 percent from the previous year and the lowest September total since the series began in 1996.
The brand sold a record 63 million pounds of Prime beef even as fewer cattle qualified.
Texas Cattle Feeders Association says the extended closure took a toll on the state’s cattle industry.
Premieres Wednesday, October 28, at 7:30 PM ET.

Agriculture Shows
Agriculture is the most important industry in the world, and Ag PhD Daily brings you the information you need to best manage your business only on RFD-TV and RFD+
Hosted by Scott “The Cow Guy” Shellady, Commodity Talk on RFD-TV and Rural Radio SiriusXM Channel 143 delivers expert insight into today’s agricultural commodity markets just before the CME opens.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.