West Coast apple growers are enjoying a great season but it may take a while for them to see their profits

On the West Coast, apple growers are preparing for a strong harvest.

Despite the positive outlook, industry leaders warn it could take some time for those growers to see the financial fruits of their labor.

“Of course, we’d love to have the supply-demand equilibrium just work out perfectly and, you know, everybody gets the price that they want. But in the world of tree fruit, it can take a while to kind of fine-tune those levels to the point where growers can get the return that they really need,” said Michael Schadler, president of the Washington Apple Commission.

Schadler says the largest issue facing the apple industry this year has been labor.

Related Stories
Pollination costs remain volatile, raising planning risk for specialty crop producers.
Crop-specific shifts and strong prices highlight the variability of this year’s fruit and tree nut harvest, according to USDA data.
FarmHER Kait Thornton joined us on Thursday on the Market Day Report to talk about the podcast episode, her family orchard’s 100th anniversary + more!
Justin Wilson’s unexpected cobbler recipe features juicy blueberries, a splash of brandy, and a tender crust with subtle nuttiness thanks to a bit of peanut butter melted into the batter.

LATEST STORIES BY THIS AUTHOR:

Analysts say a Supreme Court decision on tariffs could reshape protein markets, strain U.S.-China trade, and force farmers to rethink global demand strategies.
Wayne Cockrell with the Texas and Southwestern Cattle Raisers Association joined us to discuss preparedness, producer awareness, and the industry’s response to New World screwworm concerns.
President Donald Trump speaks at the World Economic Forum in Davos, addressing SNAP spending, tariff threats against Europe, market reactions, and the upcoming USMCA review.
From meatpacking settlements to landmark NEPA rulings, Roger McEowen outlines the top legal developments in 2025 that will shape agriculture in the years ahead.
Alan Bjerga with the National Milk Producers Federation joined us to review new policies and regulations supporting the dairy industry and what they mean for the year ahead.
Despite rising costs and growing food insecurity, meat demand remained strong in 2025 as higher-income consumers offset cutbacks elsewhere. Economists break down the K-shaped economy, upcoming USDA cattle reports, livestock production outlooks, and renewed debate over beef imports and country-of-origin labeling heading into 2026.
Agriculture Shows
Hosted by Scott “The Cow Guy” Shellady and RFD News Markets Specialist Tony St. James, Commodity Talk delivers expert insight into the day’s ag commodity markets just before the CME opens. Only on RFD-TV and Rural Radio SiriusXM Channel 147.
A look at the news, weather and commodities headlines that drove agriculture markets in the past week.
Everything profits from prairie. Soil, air, water — and all kinds of life! Learn how you can improve your land with prairie restoration, cover crops and prairie strips, while growing your bottom line.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.