Wheat Prices Rise on Poor Crop Conditions as Insurance Deadline Nears for Spring Plantings

Brooks York with AgriSompo provide insight on crop insurance considerations and the decisions farmers are making as the enrollment deadline approaches.

wheat crops grains stock photo yellow gold field farming harvest 18960699-g.jpg

NASHVILLE, TENN. (RFD NEWS) — Wheat markets have seen strong price movement in recent days following a disappointing crop condition report across several major producing states.

Analysts say dry conditions in the Southern Plains are raising concerns as the crop emerges from winter dormancy. Brian Hoops with Midwest Market Solutions explains that current ratings highlight how much the crop needs rain.

“You start with Montana, you’re 18% good to excellent. Nebraska’s also 18%. Oklahoma, a little bit better, but only 21% good to excellent. Texas, only 17 good to excellent,” Hoops said. “These are some major wheat-producing states, and their crop is not very good. Now things can change, but as we exit dormancy in the Southern Plains areas, we badly need some rain and a lot of the rain that is falling in my area this week and this weekend is missing some of these drier areas like western Kansas, western Oklahoma, out in Texas,” Hoops said.

Hoops says the wheat rally is currently being driven more by crop concerns than export demand.

According to the latest export sales data, about 7.5 million bushels of wheat were purchased over the past week. But brokers say lower exports are typical this time of year.

Greg McBride with Allendale Inc. says seasonal competition from South America plays a role.

“We don’t typically look for big sales at this time of the year. We know that Brazil and, well, even Argentina at some point here in the very near future are going be harvesting, or they are harvesting. But the situation is that they have cheaper beans at this time of the year anyway. They’ve got the freshest supply available and it’s ready to go. So they’re making these sales at this time.”

McBride says stronger new-crop sales data will likely begin appearing in early summer.

The March 15 deadline is approaching for farmers to modify their crop insurance coverage, and many producers are weighing key decisions amid tight margins as they head into the planting season. Brooks York with AgriSompo joined us on Monday’s Market Day Report to discuss what farmers should be considering as they review their coverage options for the 2026 crop year.

In his interview with RFD NEWS, York explained that producers may evaluate changes in the types of crop protection products they choose this year as they respond to current market conditions and risk concerns. He also discussed how price and yield remain the two primary factors in crop insurance decisions, while noting that farmers are paying attention to additional risks as they plan for the season ahead.

Related Stories
Freight volatility increasingly determines export margins, making logistics costs as important as price in marketing decisions.
China’s beef policy risk stems from domestic volatility, making export demand inherently unstable. Jake Charleston with Specialty Risk Insurance offers his perspective on cattle markets, risk management, and producer sentiment.
USDA flash corn sales, Cattle on Feed and Inventory reports, and beef packer antitrust concerns dominate January agricultural market news.
Larger grain stocks increase supply pressure, but strong fall disappearance — especially for corn and sorghum — suggests demand remains an important offset.
Food prices increased in December, but not as much as expected, according to the latest Consumer Price Index from the U.S. Bureau of Labor and Statistics.
Lewis Williamson with HTS Commodities joined us to provide analysis on the January WASDE report and expectations for grain markets going forward.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

At CattleCon 2026 in Nashville, RealAg Radio’s Shaun Haney discusses profitability, consumer demand, and how the integrated U.S.–Canada beef supply chain impacts cattle producers across North America.
Texas cowboy chef and host of RFD Network’s Twisted Skillet, Sean Koehler, shares an elote-style street corn dip just in time for Super Bowl Sunday. This skillet-cooked corn dish combines open-fire cooking and bold regional flavors for a delicious twist on Mexican Street Corn.
The USDA’s February WASDE report looms as the CME Ag Economy Barometer shows declining farmer confidence, and more ag industry groups calling for swift policy action.
San Angelo Stock Show & Rodeo Association’s Trenton Priddy preview this year’s event, which is now streaming on RFD+
Dr. Peter Beetham, interim CEO of Cibus, joined us to discuss the status of EU gene-editing deregulation and its potential implications for agriculture.
Danny Munch of the American Farm Bureau joined us to discuss USDA’s latest farm income forecast, revisions to prior estimates, and what the updated data means for farmers heading into 2026.