Whole Milk Returns to Schools with President Trump’s Signature, Boosting Dairy Demand

Expanded school access to whole milk provides modest but reliable demand support for U.S. dairy producers.

WASHINGTON, D.C. (RFD NEWS) — Restoring whole milk in school meals matters because it strengthens child nutrition choices while adding steady demand for U.S. dairy products that anchor many rural economies. President Donald Trump signed the Whole Milk for Healthy Kids Act on Wednesday, formally allowing schools to offer whole milk again under federal nutrition programs.

The law aligns school meals with the newly released Dietary Guidelines for Americans 2025–2030, which reintroduced full-fat dairy as part of a healthy dietary pattern. Supporters say the change reflects updated nutrition science and responds to concerns that prior low-fat restrictions reduced milk consumption among students.

USDA Secretary Brooke Rollins said the policy supports both families and dairy producers, noting that whole milk offers nutritional value while reinforcing domestic dairy markets. Rollins also highlighted broader administration efforts to stabilize farm income and improve food affordability, citing recent declines in retail dairy prices.

The bipartisan legislation received support from lawmakers on both the House and Senate agriculture committees. The USDA has already issued implementation guidance to school nutrition officials and will proceed with revisions to Child Nutrition Program rules.

Farm-Level Takeaway: Expanded school access to whole milk provides modest but reliable demand support for U.S. dairy producers.
Tony St. James, RFD NEWS Markets Specialist
Related Stories
Southern farms are deepening online engagement for cost savings and market access, while higher-cost precision technologies face renewed scrutiny amid tight budgets.
Soybean farmer and Arkansas Lt. Gov. Leslie Rutledge highlights why the U.S. trade standoff with China is especially critical for Arkansas producers.
The new antitrust agreement between the Department of Justice (DOJ) and the U.S. Department of Agriculture (USDA) aims to enforce antitrust laws and monitor market activity across the ag sector.
Farm CPA Paul Neiffer outlines how producers should navigate evolving Farm Bill provisions and prepare their operations for the next crop year.
Record crops are increasing grain storage needs, prompting safety experts to remind producers of the risk of grain bin entrapment during harvest.
Dr. Jeffrey Gold, President of the University of Nebraska, notes that many heart-related conditions can be prevented through lifestyle changes.
Industry leaders say $11 billion in new investments could turn the tide as dairy producers face shrinking margins and growing uncertainty.
Alan Bjerga with the National Milk Producers Federation joins us to discuss the idea behind the campaign and why accurate labeling on plant-based beverages matters to both consumers and dairy producers.
Cottage cheese sales are on the rise across the U.S., and industry leaders believe interest on social media is contributing to the surge in consumer demand.

Tony St. James joined the RFD-TV talent team in August 2024, bringing a wealth of experience and a fresh perspective to RFD-TV and Rural Radio Channel 147 Sirius XM. In addition to his role as Market Specialist (collaborating with Scott “The Cow Guy” Shellady to provide radio and TV audiences with the latest updates on ag commodity markets), he hosts “Rural America Live” and serves as talent for trade shows.

LATEST STORIES BY THIS AUTHOR:

Despite China’s sharp drop in grain purchases this year, new USDA export data this week shows that even some buying activity from the trade giant still moves the markets.
Corn and wheat exports remain supportive, but weaker soybean demand — especially from China — continues to pressure oilseed markets.
Tim and Sharyn Abbott of the Music City Celebration Sale recap the weekend’s premier auction, which drew top dairy breeders and buyers to Nashville again this year from across North America.
The bill to once again allow schools to offer whole milk and 2% milk will now go to President Trump for approval.
China’s pullback is hitting core U.S. commodities hard, reshaping export expectations for soybeans, cotton, grains, and livestock.
Slower grain movement may pressure basis, but falling diesel prices could help offset transportation costs.