Cattle producers from across the country are gearing up for NCBA’s CattleCon in San Antonio next month.
They will have the opportunity to attend a screening of World Without Cows, a documentary exploring the impact of cattle on the economy, land, and nutrition.
Filmmakers Michelle Michael and Brandon Whitworth spoke with RFD-TV’s own Tammi Arender on what inspired this documentary, the people they interviewed, and what they hope the audience will take away from the film.
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With core input inflation still hovering high, growers and retailers should plan pricing and promotions with tighter margins in mind — target early sales, leverage bundle deals, and secure logistics ahead of peak Halloween demand.
Rollins will also tour a small soybean operation in Iowa before her appearance at Lucas Oil Stadium.
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