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Expanding cheese exports are strengthening U.S. milk demand and reinforcing global competitiveness.

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Today is Veterans Day, a day to honor all of the brave men and women who have served this great nation in times of war and in peace, those who are still with us, and those who gave the ultimate sacrifice.
A smaller U.S. turkey flock and resurgent avian flu have tightened supplies, driving prices higher even as other key holiday foods show mixed trends.
The allure of rural property — with its promise of space, freedom, and self-sufficiency — is undeniable, but local zoning regulations govern the reality.
ARC/PLC, marketing loans, and crop insurance each matter at different points in the price cycle — and the new Farm Bill strengthens the balance among them.
Kate Walker has the story, highlighting how students are learning to protect and preserve natural resources while gaining valuable technical and teamwork skills.
The Summit Cup is the fourth and final event in the Major League Fishing Team Series. Catch the action live on RFD-TV, starting on Sunday, November 16.
Experts highlight the importance of monitoring insecticide resistance in crops and improving disease traceability at livestock shows through RFID technology.
Lewie Pugh, with the Owner-Operator Independent Drivers Association, joined us on Monday’s Market Day Report to share his perspective on what the bill could mean for truckers.
About Us
Gatsby Gottsch Solheim and Raquel Gottsch Koehler take the reins at Rural Media Group, ushering in a bold new era for rural storytelling
About Us
Gottsch championed Rural America and changed the history of rodeo forever.

Latest Lifestyle Stories

It’s all about the Western Way of Life
Fri, 4/18/25 – Enjoy back-to-back episodes of “Gaither Gospel Hour” and “America’s Gospel Music”
Featured Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Enjoy traditional country music from modern-day troubadours The Malpass Brothers. Each episode stars the brother duo of Chris & Taylor Malpass along with a featured celebrity guest– and loads of clever humor.
FarmHER + RanchHER on RFD-TV is working to change how people perceive a farmer by sharing the stories of the women who live and lead in agriculture.
SharkFarmer TV is the brainchild of Rob Sharkey, a 5th-generation farmer from Illinois. He shares the stories of incredible people in agriculture—both their successes and perhaps a few blunders along the way. You’ll see aerial footage of the field just as the drone crashes into a barn—and hear the story behind it all.