The late timing of Easter this year is having an impact on meat sales.
Easter is considered the third-biggest meat holiday behind Christmas and Thanksgiving. The holiday is three weeks later than last year, which is impacting year-over-year data.
While dollar sales grew due to inflation, pounds purchased dropped by more than 4%. That was driven by processed meat declines, which include smoked ham.
While March was negatively impacted by the holiday’s late timing, April sales are expected to receive a boost.
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The Round Primal is home to lean, inexpensive cuts from the rump and hind legs. The muscles in this area are used for movement, so the beef is leaner and less tender. These cuts are often sold as roasts, steaks for marinating, or even Ground Beef.
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