AFBF: Christmas Tree Farmers Face Growing Pressure from Shifting Market Trends

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.

NASHVILLE, TENN. (RFD-TV) — For many families, picking out a real Christmas tree is a cherished holiday tradition — but behind that tradition is a farm sector experiencing mounting long-term challenges. This season, the U.S. Christmas tree industry is facing strain from shifting consumer habits, rising competition from Chinese-made artificial trees, and a decades-long decline in domestic production.

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S Christmas tree industry and the challenges growers are facing in today’s economy.

According to Munch, U.S. Christmas tree production remains a significant segment of specialty agriculture, with each tree requiring 7–10 years to reach market size. Despite the long-standing cultural appeal of real trees, growers face stiff competition from artificial alternatives — and between 85 percent and 95 percent of artificial trees sold in the U.S. are imported from China.

Long-term data reflect the pressure: the number of U.S. farms harvesting Christmas trees fell nearly 30 percent between 2002 and 2022. Yet, Munch emphasized why buying real still matters. Beyond supporting thousands of domestic jobs, real trees contribute to local economies and help keep family farms viable.

READ MORE: AFBF — Real Christmas Trees: A Market Worth Supporting

Related Stories
Enforceable origin labels could create clearer premiums for U.S. cattle and address concerns some producers have had with competition from foreign imported beef.
Rural businesses report softer sales, tougher hiring, and restrained investment — a backdrop that can pinch farm support capacity even if posted prices cool.
Friday’s release will be the first WASDE report in about two months, and early estimates indicate a corn surplus is still on the way.
A Reuters report shows China has a soybean “glut,” finding stockpiles at Chinese ports are at record levels, with crushers there holding the most supplies since 2017.
The National Milk Producers Federation (NMPF) says recent wins in markets like Malaysia and Cambodia help farmers focus on production rather than trade barriers.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

In a statement provided to RFD-TV News, a USDA spokesperson reiterated President Trump and the USDA’s commitment to farmers in difficult economic times.
Join the conversation on RURAL AMERICA LIVE — Tonight at 7:30 PM ET, only on RFD-TV.
Heidi Exline with American Farmland Trust shares how their Farm to School initiative helps strengthen the connection between local farms and school food programs.
Dr. Jeffrey Gold, President of the University of Nebraska, notes that many heart-related conditions can be prevented through lifestyle changes.
Support policies that keep U.S. biofuels at the table—marine demand could materially lift corn grind, crush margins, and rural jobs.