AFBF: Christmas Tree Farmers Face Growing Pressure from Shifting Market Trends

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S. Christmas Tree industry and what growers are up against.

NASHVILLE, TENN. (RFD-TV) — For many families, picking out a real Christmas tree is a cherished holiday tradition — but behind that tradition is a farm sector experiencing mounting long-term challenges. This season, the U.S. Christmas tree industry is facing strain from shifting consumer habits, rising competition from Chinese-made artificial trees, and a decades-long decline in domestic production.

American Farm Bureau Federation (AFBF) economist Danny Munch joined us on Thursday’s Market Day Report to break down the scope of the U.S Christmas tree industry and the challenges growers are facing in today’s economy.

According to Munch, U.S. Christmas tree production remains a significant segment of specialty agriculture, with each tree requiring 7–10 years to reach market size. Despite the long-standing cultural appeal of real trees, growers face stiff competition from artificial alternatives — and between 85 percent and 95 percent of artificial trees sold in the U.S. are imported from China.

Long-term data reflect the pressure: the number of U.S. farms harvesting Christmas trees fell nearly 30 percent between 2002 and 2022. Yet, Munch emphasized why buying real still matters. Beyond supporting thousands of domestic jobs, real trees contribute to local economies and help keep family farms viable.

READ MORE: AFBF — Real Christmas Trees: A Market Worth Supporting

Related Stories
AFBF Economist Bernt Nelson discusses biosecurity to prevent New World Screwworm and financial tools to support livestock as eradication efforts continue.
On a year-over-year basis, final demand prices are up 6.5 percent, the largest annual increase since late 2022.
Farm groups urged lawmakers to maintain free and fair trade across North America.
Fir Ridge Holstein Farm continues to embrace new technology while raising registered Holsteins.

Marion is a digital content manager for RFD News and FarmHER + RanchHER. She started working for Rural Media Group in May 2022, bringing a decade of digital experience in broadcast media and some cooking experience to the team.

LATEST STORIES BY THIS AUTHOR:

RealAg Radio’s Shaun Haney recaps Farm Credit Canada’s trade forum, Canadian producer sentiment ahead of the USMCA review, and his outlook for U.S.-Canada trade relations.
Wednesday, June 17 at 7:30 PM ET / 6:30 PM CT
Kevin Charleston with Specialty Risk Insurance joins us to discuss evolving insurance needs in the dairy sector and strategies to support dairy producers during National Dairy Month.
RFD-TV Farm Legal Expert Roger McEowen joins us to discuss QTIP trusts, farm succession challenges, and business planning strategies for ensuring smooth transitions in agricultural operations.
RealAg Radio host Shaun Haney joins us to discuss Canada’s livestock import restrictions, producer reaction to the New World screwworm detection in Texas, and the potential implications for cross-border livestock trade.
HTS Commodities’ Lewis Williamson joins us to recap USDA’s latest Crop Progress Report, troubling winter wheat conditions, and key market factors shaping the markets as the growing season progresses.