LUBBOCK, TEXAS (RFD NEWS) — Rural counties cannot afford to fall behind as artificial intelligence and digital tools reshape agriculture. Texas A&M researchers say AI, machine learning, and digital technologies could help farms, food processors, and rural businesses improve efficiency, planning, and competitiveness.
Those tools can support real-time pricing, supply chain coordination, market analysis, and better access to information. Digital twins could allow producers to test virtual farm scenarios before making costly operational decisions.
The challenge is adoption. Many rural agribusinesses face limited capital, weak broadband, fewer tech-trained workers, and limited training on how AI tools fit daily operations. Smaller businesses may also struggle with software costs, maintenance, and data management.
Those barriers are especially important in rural counties where agriculture supports jobs, income, and local economic development. If adoption lags, rural businesses could lose ground to better-connected competitors.
Texas A&M researchers say extension services, land-grant universities, and affordable digital tools can help build local capacity.
Farm-Level Takeaway: AI may help rural agribusinesses improve efficiency, but adoption depends on training, broadband, and practical tools.
Tony St. James, RFD News Markets Specialist
Texas lawmakers secure funding for sterile fly production as officials work to stop the New World screwworm from spreading into the U.S. cattle herd.
March 03, 2026 12:20 PM
·
China may no longer serve as a consistent anchor market for U.S. cotton exports. Lewis Williamson of HTS Commodities joined us to discuss the factors influencing planting decisions, river conditions, and what producers are considering as they finalize acreage plans for the season.
March 03, 2026 07:00 AM
·
Falling commodity prices and rising costs continue to squeeze farm margins. Kip Jacobs with The Mosaic Company addresses fertilizer market pressures, nutrient use efficiency, and strategies growers can consider to protect their fertilizer investment this season.
March 03, 2026 05:00 AM
·
Weather Swings Shape Early Season Farm Conditions Nationwide
March 02, 2026 02:54 PM
·
The San Antonio Stock Show and Rodeo concluded last night, marking the end of another successful year showcasing youth exhibitors, livestock producers, and the spirit of agriculture.
March 02, 2026 02:30 PM
·
Farmer and retired colonial Joe Ricker joined us to highlight Ag Safety Awareness Program Week, share his work supporting veterans and farmers, and offer guidance on making safety a year-round priority on the farm.
March 02, 2026 02:22 PM
·
