Attracting new generation into agriculture

Attracting new generations and talent into agriculture may be the next big challenge facing the industry.

Shaun Haney, the host of RealAg Radio, speaks with RFD-TV’s own Tammi Arender on new strategies, what challenges are present, and what skills ag employers are looking for.

According to Haney on why it is so difficult, “It could be possibly coming from misconceptions about the industry. We know that more and more people are not growing up in agriculture; that creates that further disconnect between food production and consumers. That’s a challenge every day in agriculture, but it also impacts recruiting... maybe we’re focusing too much on what our own needs are as an industry and not enough on what’s important to the people we’re actually trying to recruit into the industry.”