Americans are tightening grocery budgets as food costs stay high.
Circana data shows beef is holding strong, making up more than half of fresh meat sales, which is good news for cattle producers.
Meanwhile, plant-based alternatives are starting to lose ground. In-store branded products are on the rise as shoppers hunt for deals and value.
People are shopping more often but buying less each trip, and many are blending grocery runs with dining out while trying to cut food waste.
Beef demand at the grocery store is not just showing up on the shelves.
Cull cow prices are hitting record highs as tight cattle supplies and strong ground beef demand push markets higher.
The National price for 85% lean cull cow topped $300 per hundred pounds last week.
USDA reports retail ground beef prices also hit record levels in June.
Higher U.S. tariffs on Brazilian beef could mean fewer imports, which helps support domestic cull cow prices.
Producers could now have a choice: sell now or hold cows for next year’s calves. If more cows are slaughtered, it could slow herd rebuilding into 2026.
Seasonal boxed beef softness does not change the tight-supply outlook — leverage remains closer to the farm gate heading into 2026.
January 07, 2026 06:00 AM
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The U.S. Meat Export Federation plans to expand its global market presence in the New Year and says it is focusing its appeal on the growing middle class worldwide.
January 06, 2026 12:21 PM
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Preserving equity through active risk management remains critical in a volatile, supply-driven market.
January 06, 2026 06:00 AM
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A look at the legislative year ahead as lawmakers return to Washington with a slate of trade concerns to tackle in 2026—from new Chinese tariffs on beef imports to the USMCA review this summer.
January 05, 2026 12:20 PM
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Shaun Haney, Host of
RealAg Radio on Rural Radio SiriusXM Channel 147, joined us with his 2026 cattle market outlook and insights on beef prices.
January 05, 2026 10:41 AM
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As markets anticipate a return to normal trading following the New Year’s holiday, the possibility of the southern border re-opening to cattle is capturing much attention.
December 30, 2025 11:28 AM
December 18, 2025 11:03 AM
December 17, 2025 10:45 AM
Analysts say that while low-income households are facing financial pressures, other middle- and higher-income consumers are helping fill the gap for retail beef demand.
December 16, 2025 12:44 PM
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