Beef will get a “champagne shower” at next week’s NASCAR’s Daytona 300 race!

Buckle up, race fans!

For the third year in a row, “Beef, It’s What’s For Dinner” will sponsor the opening race for the NASCAR Xfinity Series at one of the most prestigious tracks in the circuit. Leaders at the Florida Beef Council say it is a huge celebration for beef.

“We have found that it’s just been a wonderful opportunity to engage with our consumers on the ground, and so we still want to have those personal relationships. With our beef loving race fans and continuing to provide spice packets and things like that, you know, shaking their hands, thanking them for eating our product, answering questions, inspiring new meals, providing resources and of course the fun things like turning, teaching kids of all ages. Really, how to rope and some of those things that our cowboys and our ranchers can really engage with with the the consumers,” said Deanne Maples.

The race takes place next Saturday from the historic Daytona International Speedway.

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