Behind-the-Scenes of WTFCF S4, E5: Splenda Stevia Farms, A New American Industry

Show producer Donna Sanders shares her perspective on filming the latest episode of Where the Food Comes From at Splenda Stevia Farms, a company growing a sweet specialty crop here in the U.S. that is typically imported from overseas.

American imports are massive. Everything from machinery, appliances, furniture, pharmaceuticals and so much more. Yes, we are even getting our prescription drugs from foreign countries. I realize it’s a global economy, but I also know we have to take care of business at home first. I don’t know about you, but for me, dependence on other countries is beyond scary, especially when it comes to our food: If we lose the ability to feed ourselves as a nation, we’re in real trouble.

Can there be such a thing as bringing something back from foreign producers? Short answer – yes.

WTFCF visited Splenda Stevia Farms, owned by Heartland Food Products Group, in Central Florida on May 3 to tell such a story.

By now you are probably wondering, What does Splenda have to do with this topic or with farming? Well, until very recently, there was no production of stevia — a plant-based sweetener — in the U.S. It was all grown in other countries, primarily China. Rather than rely on foreign imports, Heartland Food Products Group has entered the farming business itself with a stevia farm in Central Florida that will supply the plants to create an entirely American industry in partnership with small family farms. In fact, all Splenda products are made in America. Pretty cool. . .

To read all of Where the Food Comes From Producer Donna Sander’s behind-the-scenes perspective on this week’s episode, CLICK HERE.

Related Stories
Don’t miss the buzz of this episode of Where the Food Comes From, airing this Friday at 9:30 p.m. and 12:30 a.m. only on RFD-TV!
It’s the oldest story we know — the birds and the bees. We don’t need the birds to grow our food, but without the bees we’d be in a lot of trouble. About a third of all crops require direct pollination by bees, including 70 of the top 100 primary sources of our food.

LATEST STORIES BY THIS AUTHOR:

Texas Commissioner of Agriculture Sid Miller joined us to discuss data center expansion, farmland preservation, rural economic impacts, and imminent cattle biosecurity concerns affecting agriculture today.
The Pennsylvania Farm Show continues through Saturday, wrapping up another successful year of celebrating agriculture in the Commonwealth.
Shaun Haney joined us to discuss Canada’s new trade agreement with China, the potential impact on farmers and exporters, and what it could mean for U.S.–Canada trade relations going forward.
National Corn Growers Association Chief Economist Krista Swanson discusses corn supply pressures, market fundamentals, policy considerations, and producer outlook for the year ahead.
The proposal signals a renewed push to offset tariff-driven losses, stabilize nutrition programs, and broaden eligibility for farm aid, though its path forward will depend on congressional negotiations.
The application deadline is March 8, 2026. The 1890 National Scholars Program aims to encourage students at 1890 land-grant universities to pursue careers in food, agriculture, and natural resource sciences.
More Shows
Twisted Skillet brings a straightforward, hands-on approach to kitchen television, rooted in food and fire. Hosted by Texas chef Sean Koehler, the series explores open-fire outdoor cooking techniques, regional ingredients, and the people who raise, prepare, and inspire the food found across America.
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
In the harsh Australian Outback, water drillers Danyelle and Anthony Haigh give up their nomadic life of searching for water for cattle ranches, to offer their two sons, Heath and Theo, a more settled life. They swap water drilling for something they’ve never done before – farming!
Analiese Gregory is taking one of the biggest risks of her life: she’s left her successful career as a restaurant chef and bought a century-old cottage at the bottom of the world, in pristine Tasmania, Australia. We share her journey of discovery as she gets under the skin of her new home – and learns to live seasonally off the land, by hunting, fishing, and foraging.
Hosted by Emmy Award-winning journalist Tanji Patton, “Goodtaste with Tanji” focuses on chefs and popular dishes from restaurants across the culinary spectrum, along with wines, cocktails, and spirits, too. As a travelogue, the show visits restaurants, diners, and eateries across the Lone Star State in fun and adventurous settings, plus the program occasionally travels to neighboring states like Louisiana and New Mexico. In addition, the show educates viewers on wine pairings and value buys available in current wine trends.
“Texas Our Texas” – a magical place. A place of land and legend. A place like no other. People come here to touch it, to feel the passion, to soak it in and be a part of it. Hosted by Texas Agriculture Commissioner Sid Miller. Let’s ride!
“Today’s Wild West” is a documentary-style, half-hour TV seres on all-things-Western: horseback adventures, cattle drives, dude ranches, Western art, artisans, music, movies, historic sites, Native American culture and more.
Madison Brown grew up on the road and now invites viewers to follow along with her as she continues to indulge her love of exploring new places, including behind-the-scenes at big events and tourist attractions, and celebrity interviews with the likes of country star Toby Keith, former NBA player Karl Malone, former MLB pitcher Greg Maddux, and “Brady Bunch” star Christopher Knight (Brown’s uncle).
Discover the untold stories of farm families across the United States as they face tough decisions, adapt in unexpected ways, and fight to secure a future — for the next generation to carry on the farm. This unscripted documentary-style TV show follows the lives of ambitious farmers from diverse backgrounds across the US, highlighting the challenges, triumphs, and unique stories of these farmers as they navigate the world of agriculture.
As a how-to show dedicated exclusively to trucks, 4x4s and SUVs, Truck U finds monster-truck expert Matt Steele and master mechanic Bruno Massel tackling hands-on projects from DIY maintenance on pickups and SUVs, to serious off-road performance upgrades on Jeeps and ATVs.