Booming Beef! The industry is confident in continued prosperity with the next generation

With domestic prices hitting record highs and global demand on the rise, the cattle industry is experiencing its strongest markets in decades.

The Farm Monitor takes us on a journey to explore how the next generation is leveraging this momentum to drive the industry forward.

Related Stories
Janie spends a day in the life with Pilar Martinez,and helps with her variety of chores on the massive Centennial Ranch in Dillon, Montana.
RanchHER Host Janie Johnson goes behind the scenes with NRCHA Champion and Idaho Rancher Carmen Buckingham as she trains and raises cattle at her idyllic ranch.
RanchHER Season 2, Episode 9
Premieres Tue, 11/5/24 – 9 PM ET | 8 PM CT | 7 PM MT | 6 PM PT

LATEST STORIES BY THIS AUTHOR:

Team 7Brew rallied in the final minutes of the MLF Challenge Cup’s Championship Round on Friday, boating four scorable to take the trophies in a thriller.
FarmHERs Amy Brown + Paige Dockweiler craft small-batch bourbon in Georgia, blending rare grains for unique flavor.
Wed, 9/17/25 – 7:30 PM ET | 6:30 PM CT | 5:30 PM MT | 4:30 PM PT
Check out some of the livestream highlights from Elimination Match 2 of the B&W Trailer Hitches Challenge Cup Presented by 5-hour ENERGY®, the first of four events in the second year of the Fishing Clash Team Series.
Agriculture Shows
Special 3-part series tells the story of the Claas family’s legacy, which changed agriculture forever.
From soil to harvest. Top Crop is an all-new series about four of the best farmers in the world—Dan Luepkes, of Oregan, Illinois; Cory Atley, of Cedarville, Ohio; Shelby Fite, of Jackson Center, Ohio; Russell Hedrick, of Hickory, North Carolina—reveals what it takes for them to make a profitable crop. It all starts with good soil, patience, and a strong planter setup.
Champions of Rural America is a half-hour dive into the legislative priorities for Rural America. Join us as we interview members of the Congressional Western Caucus to learn about efforts in Washington to preserve agriculture and tackles the most important topics in the ag industry on Champions of Rural America!
Featuring members of Congress, federal and state officials, ag and food leaders, farmers, and roundtable panelists for debates and discussions.